eCommerce Performance Marketing Manager
The retail landscape is changing at a rapid pace. The boundaries between online and offline have never been more intertwined. The web now influences more than 50% of all retail sales yet just three years ago, this figure stood at just a fraction. As eCommerce Performance Marketing Manager you will help to deliver profitable growth through managing performance marketing across online D2C brands in Europe (i.e. Drinkfinity), and driving traffic to key customers and platforms for PepsiCo's scale brands. Success in the role is measured by a combination of sales growth, marketing performance (ROAS) and efficiency of marketing spend.