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Customer Targeting & Ecommerce Personalization for Ecommerce

Also known as UX, the user experience is the overall quality experience a user has when interacting with a product, system or service such as a website, ecommerce store or computer application, and their perception of it. It encompasses all aspects of the user's engagement such as utility, ease of use and efficiency. User experience is not to be underestimated when it comes to ecommerce businesses as understanding how people engage with and perceive a website will help to drive conversions and boost SEO efforts.

Adobe Target

Adobe Target's Automated Personalization capability allows users to automate the targeting process and deliver highly personalized content based on real-time data.

Groove

Got Groove is a full-service agency offering solutions in ecommerce design, development and marketing whilst providing real results.

Guide Ecommerce Usability: The Ultimate Guide

The eCommerce Usabilty: The Ultimate Guide by Yoast discusses how to improve eCommerce usabilty and the user experience which in turn will boost SEO and conversion for online retailers.

Monetate

Monetate empowers brands, providing them with deep insight into data, personalization, merchandising, testing, analytics and expertise, to react to customer behaviour whilst delivering an engaging, meaningful experience with them.

PureClarity

Leading ecommerce personalisation software solution, PureClarity, operates using advanced artificial intelligence to deliver a personalised and focused experience for different customer segments, with site search, visitor segmentation and personalised product recommenders for every customer on your site.

Usabilla

Usabilla helps to improve the performance of websites, apps and emails through the collation of live user feedback.

UsabilityTools

UsabilityTools is the industry-leading solution designed for user session replay and in-page visual web analytics across websites and web applications. It provides insight into how users experience a website or web app across muiltple device types.

TryMyUI

Try My UI provides a usabilty testing service, where websites are user tested by real people, to improve the website user experience.

Resource: Customer Avatar Worksheet by Digital Marketer

The Customer Avatar worksheet will help you to discover who your ideal customer is, where they hang out and what their challenges are. Once established, you'll be able to find your customer and present them with a message that will call them to action.

WhatUsersDo

The What Users Do platform helps users to understand how their customers engage with a website or product and in turn improve conversions.