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Paid Advertising & SEM for Ecommerce

Paid advertising and search engine marketing, or SEM, is the practice of obtaining website traffic through the purchasing of online ads on search engines. It can be an effective way to grow an ecommerce business through promoting products in an increasingly competitive online marketplace. Often also referred to as pay-per-click or PPC, it works by advertisers bidding on keywords that users might enter when searching for particular products or services, giving the advertiser the opportunity for their ads to appear within the results, and alongside organic results, for those search queries.

Google AdWords

Google AdWords is an online advertising service for businesses wanting to display ads on the Google search engine and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads, and is largely focused on keywords.

Facebook Ads

Facebook Ads is a social media advertising service for businesses wanting to feature ads on Facebook. Audience is selected based on demographics, behaviours or contact information, and are then targeted with eye-catching ad copy that works on every device type.

Guide: Find Customers Through Paid Channel Advertising

Find Customers Through Paid Channel Advertising from The Beginner's Guide to Online Marketing on QuickSprout takes a closer look at online advertising from different sales models, to strategies and concepts, to choosing the right ad network.

SEMrush

SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC, to social media and video advertising research.

KeywordSpy

KeywordSpy is a SEO & PPC keyword research software tool that help unveil competitors’ most profitable ad copies & keywords.