Ecommerce Guide

Ethical Ecommerce Platform Fashionkind To Lauch Two New Collections

Ethical ecommerce platform Fashionkind is busy at the moment with the launch of two new collections.

Firstly, they are launching their first ever capsule collection which comprises of 30 accessory, ready-to-wear and fine jewellery items, hand picked from 11 designers from around the world.  It will include exclusive pieces such as sunglasses from Michael Nielsen, hand-painted jeans from Rialto Jean Project, bags from Khokho, as well as dinner-to-drinks apparel from Indego Africa and Colette Sol. Speaking about the new capsule collection, Nina Farren, the founder of Fashionkind said:

“I wanted to do something beyond one-offs that would go toward developing the collection and the brand,” said Farran. “After talking to brands such as Edun and Maiyet, we decided to make some changes to the site to better tell these stories. Traditional retailers may not be the ideal partners because these stories are so new to the narrative.”

Fine Jewellery Vault

September will also see Fashionkind launch their new Fine Jewelry Vault, where they will curate ethical and sustainable fine jewelry designs from around the world. Speaking about the forthcoming launch, Nina Farren said:

“We are gearing up to expand our platform in September, when we will be increasing the number of designers we partner with and launching our Fine Jewelry Vault, the premier curation of ethical and sustainable fine jewelry designers from around the globe. It was clear to us – and every editor we’ve met with about the Vault – that there lacked a strong curation of the top fine jewelry designers who were marrying their craft with ethics and sustainability, so we set out to fill that void. We’ve curated an amazing selection of designers so far, some of whom we will have exclusive relationships with as the US launch partner. We can’t wait!”

The Founding Of Fashionkind

Fashionkind was launched just two years ago by former investment banker, Nina Farren. Launched initially as an Instagram account, Farren took her years of business experience to turn it into a blog and then ecommerce platform that is a medium where humanitarian designers can educate and sell to the general public. Unlike many other similar websites, it doesn’t just feature leading ethical brands, but it also highlights stories on everything from personal style to facts on gun violence in America. Speaking to PaperMag about how she first came across the idea, she said:

“Since I can remember, I have always been happiest when making a difference. I knew from a very young age that whatever I did with my life had to make a positive impact. I also knew that fashion was one of my favourite ways to express myself, and I had always been fascinated with its ability to transcend boundaries and connect people, not to mention the sheer beauty of the craft. It wasn’t until 2008 that I first saw these two passions – impact and fashion – come together, and as soon as I did my life was forever changed; I knew that I had found my calling.”

However, it wasn’t until 2014 that she was able to turn her passion into a reality, as she decided to spend some time in businesses to help her prepare for her fashion launch.

“After an internship in the fashion industry, I transitioned to finance because I wanted to better understand what makes a company worthy of investment. It was during my time in finance that I discovered impact investing – ethical and sustainable investments – and ultimately initiated, built and launched the impact investing platform at the investment and wealth management firm where I was working. My work in impact investing opened my eyes to the ethical and sustainable issues facing our society and our planet, and I began to notice a pattern in the statistics I read: so many had to do with fashion’s resource consumption, pollution and labor violations. This was the final catalyst to my launching Fashionkind in 2014.”

More info can be found at https://fashionkind.com/.

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Scott Bretton

Scott Bretton

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