Gourmet jelly bean manufacturer Jelly Belly has switched its ecommerce operation to a centralised platform that allows it to manage more than 40 different websites from a single console.
The transition from an in-house platform to the cloud-based Mozu ecommerce console from Volusion LLC has doubled website speed and increased mobile sales by 300%, according to a spokesperson for the 147-year-old company.
Brandon Finch, Director of Ebusiness for Jelly Belly, said: “Partnering with Mozu for this new platform provides us with the opportunity to create a B2B website for our specialty channel. We’re expanding the capabilities of our B2B website business to bring more functionalities to the table for our domestic and international sales channels.”
“Mozu’s tools let us easily publish localised content to serve the appropriate international audiences”, he added. “We’re also advertising online to our mobile customers, so we’re connecting with them where they live online.”
The differences between the different websites chiefly relate to language, but different markets also have different product mixes, and the localised websites reflect that.
The Mozu platform also offers business-to-business content, such as the ability for retailers to link to YouTube videos and download other material advertising the Jelly Belly brand. Its wholesale site, JellyBellyRetailer.com is now fully responsive, allowing it to be accessed just as easily from a phone as from a computer.
The Mozu software was developed in 2014 and launched just before the autumn and winter holiday season in order to help sellers use it for the lucrative holiday sales boom between Halloween and Christmas. Volusion does not publish pricing for its high-end Mozu product, but the company’s ecommerce software aimed at smaller companies costs between $15 and $135 per month, depending on the level of service purchased.