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Magnitude Software buys ebusiness analytics software company

Enterprise information management software company Magnitude Software has acquired data warehouse solutions company Datalytics Technologies, promising that the merger will create a broader range of analytical tools for ebusiness.

Magnitude provides a reporting service known as Noetix for Oracle’s ebusiness suite. Datalytics Technologies has many of the same technology partners as Magnitude Software, including Oracle, SAP and Microsoft. President of Magnitude Software, Lou Guercia, said that these partnerships enable them to “extend their innovative capabilities and service to their customers, and this acquisition in many cases can offer opportunities to expand partner agreements across the full platform of Magnitude Software solutions.”

This acquisition fits into Magnitude Software’s strategic plan to allow the integration of data from across a variety of platforms into a single reporting system, allowing businesses to analyse the data in near real time.

A Research Director at 451 Research, Matt Aslett, said that buying Datalytics Technologies “enhances Magnitude Software’s potential for growth in the established and expanding reporting, analytics and data management market.”

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Magnitude Software, founded in 1994 and based in Austin, Texas, has over 200,000 users in over 100 countries. Its customers include Argyll and Bute Council, BAT, First Choice, Fujitsu Services and Royal Dutch Shell. According to their website: “At the core of Magnitude’s business is a passionate focus on customer success and a vision to accelerate and automate the end-to-end process of integrating, managing and analysing information to support business decision making, while reducing operational cost and risk.”

Datalytics Technologies was founded in Cheshire, Connecticut, in 1984, giving it over 30 years’ experience in developing data warehousing solutions, enabling businesses to organise large volumes of data from disparate systems into easy to understand reports. Their customers include Amway, Meritage Homes and UTC Aerospace Systems. In July 2014, it introduced Rapid Decision Universal Adapter, a standardised framework for data reporting across different software packages.

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