An independent research firm has released a report entitled 20 Startups All Retail eBusiness Executives Should Know In 2016.
The report by research company Forrester names “a list of lesser-known start-ups with unique value propositions that solve pressing retail conundrums.”
One of the companies named is Mirakl, a marketplace solutions company that helps retailers host ecommerce stores on their own websites and to increase their sales margins.
Adrien Nussenbaum, the US CEO and co-founder of Mirakl, said “Mirakl provides a customer-driven approach that helps retailers tailor their marketplace to specifically control their product selection by giving customers a 360-degree view into all details for every product on their marketplace including pricing, origin and availability. The marketplace model allows retailers to build lasting relationships with customers and open up infinite possibilities.”
Marketing company HookLogic was also included on the list. HookLogic allows brands to target customers across many major online retailers, including Asda Walmart, Best Buy, Costco, Expedia and Argos. Retailers earn points every time a customer clicks on a brand promoted by HookLogic within the company’s website. Brands can monitor the resulting increase in product sales, and can calculate return on their investment in advertising by tracking the sales attributed to each advert that they run.
Jonathan Opdyke, CEO of HookLogic, said “Being recognised by Forrester is a tremendous honour and, in our opinion, is a testament to HookLogic’s growth as an innovator and leader in ecommerce. We’ve created a true win-win solution that accelerates sales for product brands while monetising retailer traffic, and we appreciate the widening recognition.” Founded in Ann Arbor, Michigan, HookLogic now has offices in Santa Monica, Paris and London.
The full report listing all 20 start-ups can be downloaded from Forrester’s website, priced $499.