Ecommerce Guide

Social Is The New Storefront Thanks To Curalate

Curalate have launched Curalate Showroom, a new, dynamic and innovative solution that makes social the new storefront. With Curalate’s new system, images and videos on virtually any social channel will become shoppable, whilst at the same time introducing people to products that they may never had known existed.

Who Are Curalate?

Curalate are one of the world’s leading marketing technology companies and their aim is to enable brands to sell more online and more effectively. Over 800 of the world’s leading and most loved brands use their Curalate Discovery-Driven Commerce Platform including Sephora, Urban Outfitters, Neiman Marcus and J.Crew, reaching millions of users on a monthly basis. Curalate have their headquarters in Philadelphia but also have offices in New York, Seattle and London.

What Is Curalate Showroom?

Essentially, Curalate Showroom enables any image or video on any social channel to become shoppable, potentially driving a huge new amount of relevant traffic to brands and platforms that utilize it. In the words of Apu Gupta, CEO/co-founder, Curalate:

“We’re in the midst of a massive shift from shopping in store to shopping online. While physical stores are great at driving discovery, digital commerce today is optimized for the things people know exist. Curalate Showroom enables brands and retailers to go beyond search and is the closest you can get to walking the aisles of a retail store, online.”

Who’s Using Curalate?

Soccer.com have been one of the first major brands to use Showroom to make their organic Snapchat posts shoppable. They’ve been very impressed with what they have seen so far. Colby Walker, Senior Manager of Digital Experience, Soccer.com said:

“Showroom is another great feature from Curalate that further enables our strategy of seamless shopping integration across our social media platforms and site content. Showroom is visually engaging and showcases our products in a really intuitive way. The team can simply add links to Instagram Stories, Facebook and Snapchat to make them instantly shoppable without having to jump through any technical hoops to make it happen. We are really happy with the direction that this is going.”

David’s Bridal, the leading wedding retailer have also been impressed with the functionality of Showroom and say they have seen great results. Callie Canfield, their Senior Director of Global Marketing Communications said:

“Showroom is a great addition to our digital marketing toolbox. It’s incredibly easy to use and, because of the relevant product recommendations and engaging content Showroom provides, the consumers who click through to our site are much more engaged with higher intent to purchase. We’ve seen great results so far on Facebook and will be rolling it out across all of our marketing channels.”

More details on Curalate Showroom can be found at https://www.curalate.com/solution/showroom/

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Scott Bretton

Scott Bretton

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