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It’s been a big year for Stadium Goods . They started 2017 by securing $4.6 million in new equity funding to help expand its rapidly growing empire. Now, in an exciting new development for the company, it has announced that it has teamed up with the fashion-focused online retailer Zalando, allowing European consumers to shop its robust sneaker and streetwear catalogue. The partnership will begin with Germany-based consumers having the chance to purchase selections from the Stadium Goods inventory.

“As a leader in the sneaker market, we’re excited to be partnering with Europe’s premier online shopping destination,” John McPheters, co-founder and CEO of Stadium Goods, said in a statement. “We believe together, Zalando and Stadium Goods will offer sneaker enthusiasts the authenticity and selection European consumers have long been asking for.”

Thanks to the new partnership with Zalando, Stadium Goods will now have the expertise and capability to bring the brand’s highest level of authenticated and highly sought after sneakers to millions of affluent sneaker fans across Europe. Via the Zalando Partner Program, brands such as Stadium Goods can connect their own ecommerce stock to the Zalando platform,giving their customers a broader range of goods to choose from. It’s an important move by Stadium Goods as this partnership will increase the visibility of the sneakers that they are selling across multiple channels, including their own ecommerce website, their flagship store in Soho, New York as well as Zalando’s European platform that has more than 21 million active users.

Carsten Keller, VP Direct-to-Consumer at Zalando: “Stadium Goods’ presence at Bread & Butter makes it a truly unmissable event for the European streetwear cognoscenti and this exclusive partnership with Zalando Partner Program positions us as a key destination for Europe’s community of discerning sneakerheads.”

Stadium Goods will still have a strong presence of their own on the web with their website stadiumgoods.com whcih they first launched in Autumn 2015. This offers sneaker enthusiasts the very best in highly coveted footwear, apparel and lifestyle goods as well as a customer-centric approach to sales.

About Stadium Goods

Stadium Goods are a premium sneaker and streetwear marketplace that sells the most sought after footwear and apparel on behalf of their sellers. Founded by John McPheters and Jed Stiller, it is one of the most dynamic and exciting companies in the sector.

About Zalando

Zalando is one of the world’s leading ecommerce companies that maintains a cross-platform ecommerce store that sells shoes, clothing and other fashion items. Founded in Germany in 2008 by Rocket Internet, Robert Gentz and David Schneider, initially under the name Ifansho, it operates in more than 14 countries worldwide and has a number of spin-offs and subsidiary companies.


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