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Klarna

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Lets shoppers split purchases into installments and manages buy-now-pay-later transactions

Mobile app· Assists checkout· Platform wallet

Klarna provides buy-now-pay-later and installment financing at checkout, letting merchants offer pay-in-4, pay-in-30, and longer-term financing without carrying credit risk. The platform handles underwriting, fraud, and consumer collections, paying merchants upfront. It also runs a shopping app and comparison surface that drives referral traffic. Relevant for DTC brands, mid-market retailers, and enterprise merchants looking to raise AOV and conversion on considered purchases across apparel, electronics, home, and travel.

> what it does

  • Offers pay-in-4, pay-in-30, and longer financing options at checkout
  • Assumes consumer credit risk and pays merchants upfront in full
  • Drives referral traffic through Klarna shopping app and marketplace
  • Integrates with Shopify, Magento, BigCommerce, Salesforce Commerce Cloud, and WooCommerce
  • Provides on-site messaging widgets to surface financing on product pages

> capabilities

  • price-comparison
  • product-research
  • checkout-automation
  • deal-hunting
  • tracking-deliveries
  • review-synthesis

> supported retailers

  • amazon
  • walmart
  • target
  • any-retailer

> regions

  • global
  • US
  • UK
  • EU

> how to use

  1. 1.

    Open the Klarna app

    Launch Klarna on iOS or Android and tap into the AI assistant powered by OpenAI.

  2. 2.

    Describe what you're shopping for

    Chat with the assistant in natural language to research products, compare prices, and get recommendations across major retailers.

  3. 3.

    Review picks and deals

    Klarna surfaces matching products from stores like Amazon, Walmart, and Target along with price drops and reviews.

  4. 4.

    Check out with Klarna

    Buy through Klarna's checkout using Pay in 4, Pay Later, or Pay Now, with everything tracked in one place.

  5. 5.

    Track orders and manage payments

    Use the app to follow deliveries, manage installments, and handle returns from past purchases.

> also under