The ecommerce intelligence field guide
Find the platforms, tools, partners, benchmarks and research you need to build and grow an ecommerce business.
Try “Shopify”, “product descriptions” or “ecommerce jobs”
Compare platforms, find tools and practical guides to get started.
Discover proven tools, partners and strategies for growth.
Find AI tools and specialists to make your business work better.
Compare agencies and specialists by service and sector.
Read the latest research, retailer rankings and market trends.
See how the leading platforms stack up on features, pricing and more.
| Platform | Best for | Starting price | Architecture | Headless |
|---|---|---|---|---|
 Shopify | SMB SaaS | From $29/mo | Hybrid SaaS | Yes |
| Shopify Plus | Enterprise SaaS | From $2,300/mo | Hybrid SaaS | Yes |
 BigCommerce | Mid-market SaaS | From $29/mo | Hybrid SaaS | Yes |
 WooCommerce | Open source SMB / Mid-market | Free plugin | Monolithic (WordPress plugin) | Yes |
 Adobe Commerce | Enterprise | From $22,000/yr | Monolithic or Cloud PaaS | Yes |
Actionable insights, market data and expert perspectives from across ecommerce.
Statistics
Verified AI ecommerce statistics for 2026: LLM referral traffic, AI conversion rates from Adobe and academic data, Salesforce AI-influenced sales, and the current status of ACP, UCP and MCP.
Infrastructure
Six log sources, the fields that matter, what Shopify or Magento lets you see, how to trace a failed checkout, and what UK GDPR and PCI DSS let you keep.
Agentic commerce
Ecommerce platforms supporting agentic commerce change three things: machine-readable catalogues, bot policy, and payment delegation. What to do first.
Agentic commerce
Agentic commerce protocols differ on who holds the payment credential and who owns the order. Compare the four axes, and see which commitments reverse.
The leading retailers, measured with public evidence.
Walmart61.7M
Amazon360.3M
Ebay46.7M
Costco21.7M
Target43.5M
Etsy22.2M
Bestbuy16.0M
Homedepot46.2M
Kohls7.5M
Lowes23.2M
Amazon56.2M
Marksandspencer14.7M
Next14.7M
Argos12.0M
Asda8.8M
Ebay14.0M
Currys7.1MEtsy4.7M
Boots13.6M
Tesco7.2M
Amazon8.6M
Bigw4.3M
Myer2.7M
Woolworths6.9M
Kmart9.8MEtsy1.1M
Target1.9M
Ebay2.3M
Jbhifi6.5M
Coles4.8M
Amazon64.2M
Ebay5.5MEtsy3.8M
Otto10.5M
Zalando9.2M
Mediamarkt8.3M
Dm6.0M
Rewe3.9M
Kaufland3.3M
Ikea7.2M
Amazon37.2M
Darty4.9M
Fnac7.7M
Cdiscount5.9M
Leboncoin23.4M
Carrefour5.4M
Vinted6.5M
Boulanger5.9M
E5.0M
Shein5.5MFind your next opportunity in ecommerce.
The latest tools, trends and research, straight from the source.
Paying never moves an organic listing or grade.
638 agency-client relationships checked.
Useful evidence before a page earns its place.
