ecommerce roles

drives measurable growth across paid channels with a strong analytics and experimentation bias.

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plans and executes paid acquisition across search, social, and programmatic against a CAC target.

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runs the day-to-day of an online store, owning revenue, trading calendar, and cross-functional delivery.

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builds lifecycle journeys, segmentation, and automation to grow repeat rate and customer LTV.

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covers technical, content, and link workstreams to grow organic traffic and non-brand revenue.

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owns category and collection pages, the navigation, and how product assortment is presented on site.

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designs and ships on-site experiments to lift conversion across PDP, cart, and checkout.

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owns end-to-end CX across site, service, and post-purchase, closing loops with data and research.

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builds tracking, dashboards, and deep-dives across digital marketing and on-site behaviour.

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curates product discovery on site, ranking collections, tuning search, and running promo placements.

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writes PDP, category, email, and onsite copy that converts while holding brand voice.

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sets the commercial and digital strategy for a brand's online channel and leads the ecommerce org.

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hits weekly revenue and conversion targets through pricing, promotions, stock pushes, and homepage plays.

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leads the SEO roadmap, agency partners, and internal stakeholders to move rankings and revenue.

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builds themes, apps, and checkout extensions on Shopify and Shopify Plus.

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researches, wireframes, and prototypes flows across the shopping and account experience.

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