What does AI visibility software measure?

Most tools run a set of prompts through AI assistants on a schedule and report whether your brand is mentioned, which of your pages are cited, which other sources the answers draw on, and how you compare with competitors. Of the 37 tools here, 35 document brand tracking, 30 citation tracking and 35 competitor benchmarking.

What is the difference between brand visibility and product visibility?

Brand visibility is whether your brand is named in an answer. Product visibility is whether a specific product or SKU is recommended, which is what a shopping query returns. 13 of the 37 tools document product-level tracking on their own pages, and 8 document tracking of AI shopping surfaces such as ChatGPT Shopping or Google AI Mode shopping. A vendor that sells to ecommerce teams is not counted unless its pages say products are tracked.

How many AI engines does a tool need to track?

The ones your customers use. 13 of the 37 tools document all six engines compared here. By engine, the counts are: ChatGPT 36, Perplexity 34, Google AI Overviews 28, Google Gemini 33, Claude 28, Microsoft Copilot 15. "Tracks ChatGPT" is recorded as the vendor states it; the pages rarely say whether that means the ChatGPT interface, the API, web search answers or shopping results, or how often prompts are sampled.

Are there free AI visibility tools?

7 of the 37 tools publish a free plan and 24 offer a free trial. They are recorded separately: a free trial ends, a free plan does not. Free plans are usually limited by the number of prompts tracked or how often they refresh.

What is AEO, and why is it not a column here?

AEO, answer engine optimisation, is used by vendors for everything from a visibility dashboard to a content writer, so a single AEO tick told a reader nothing. This page records the specific jobs instead: prompt monitoring, prompt research, citation tracking, source attribution, content recommendations, content generation, technical AI audits, AI crawler analytics and AI traffic attribution.

How is coverage breadth calculated?

Out of 100: the six answer engines (35 points), capabilities counted up to 8 (35 points) and commerce measurement (30 points: product tracking 15, AI shopping surfaces 10, catalogue connection 5). It counts what a vendor documents. It does not measure quality, data accuracy, value or fit, and we do not test these products or hold first-party reviews of them.

Where does the data come from?

Each vendor's own site: the product page, the pricing page and up to three pages on ecommerce, shopping or documentation, read 1 Oct 2026. Every engine, capability, integration and measurement recorded here has a quote from those pages behind it, and a quote that could not be found on the page was discarded. A blank means we found no claim, not that the feature is absent.

AI visibility

Compare AI visibility tools

Tools that track how brands and products appear in ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Copilot.

37 tools · 15 built for ecommerce · Checked 1 Oct 2026 · How we check the data

Submit your AI visibility tool

What do you need to measure?

In which AI assistants?

37 of 37 tools

AI visibility tools with type, what each measures, engines, capabilities, starting price and coverage breadth, as documented by each vendor
Tool	Measures	Engines	Capabilities	Starting price	Coverage	Compare
Ahrefs Brand RadarSuite module Ahrefs Brand Radar tracks brand mentions, citations and competitor visibility across ChatGPT, Gemini, Perplexity, Copilot, Claude and Google AI Overviews.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.	8 of 13	From $50/mo	70/100	Profile: Ahrefs Brand Radar
Alhena AI VisibilitySuite module Tracks brand and SKU-level visibility in ChatGPT, Gemini, Perplexity, Claude and AI Overviews, with PDP/FAQ recommendations and AI revenue attribution.	Brand: recordedProducts: recordedAI shopping: recorded	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude.	9 of 13	From $199/moBilled annually · Free plan · Within a suite plan	94/100	Profile: Alhena AI Visibility
AmIOnAISoftware+ managed AmIOnAI tracks brand mentions, competitors and cited sources in ChatGPT and Google AI Overview, and gives weekly improvement recommendations.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Google AI Overviews.	9 of 13	From $100/moFree trial	47/100	Profile: AmIOnAI
AthenaHQSoftware+ managed AthenaHQ tracks brand and product mentions, citations, sentiment and share of voice across 11 AI engines and recommends content optimisations.	Brand: recordedProducts: recordedAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.	12 of 13	From $295/moFree plan	85/100	Profile: AthenaHQ
BrandlightSoftware Brandlight tracks brand and SKU visibility, sentiment, sources and competitors across AI engines, with content recommendations and AI crawler analysis.	Brand: recordedProducts: recordedAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google Gemini, Claude, Microsoft Copilot.	11 of 13	Not published	79/100	Profile: Brandlight
Conductor AI Search PerformanceSuite module Conductor AI Search Performance tracks brand mentions, citations, sentiment and share of voice across ChatGPT, Perplexity and Google AI Overviews, with recommendations.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews.	12 of 13	Contact salesFree trial · Within a suite plan	53/100	Profile: Conductor AI Search Performance
EvertuneSoftware Evertune tracks brand and product visibility across AI models and ChatGPT shopping, benchmarks competitors, and generates content and AI ads.	Brand: recordedProducts: recordedAI shopping: recorded	Engines recorded: ChatGPT, Google AI Overviews, Google Gemini, Claude.	9 of 13	From $800/mo	83/100	Profile: Evertune
Frase AI VisibilitySuite module AI Visibility module in Frase's SEO content platform tracks brand citations and share of voice across ChatGPT, Perplexity, Claude and Gemini.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google Gemini, Claude.	6 of 13	From $39/moBilled annually · Free trial · Within a suite plan	50/100	Profile: Frase AI Visibility
GeostarService Geostar monitors brand visibility, citations, sentiment and AI bot traffic across ChatGPT, Perplexity, Claude and AI Overviews, with managed GEO for Shopify brands.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude.	12 of 13	From $249/moBilled annually	69/100	Profile: Geostar
GoodieSoftware+ managed Goodie tracks brand and SKU-level visibility across AI assistants and shopping agents, with citation, sentiment, crawler analytics, optimisation agents and revenue attribution.	Brand: recordedProducts: recordedAI shopping: recorded	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.	13 of 13	From $399/moFree trial	100/100	Profile: Goodie
HubSpot AEOSuite module HubSpot AEO tracks brand visibility, share of voice, sentiment and citations across ChatGPT, Gemini and Perplexity, with prioritised content recommendations.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google Gemini.	8 of 13	From $50/moFree trial	53/100	Profile: HubSpot AEO
KnowatoaSoftware+ managed Knowatoa tracks brand mentions, citations, sentiment and competitor visibility across seven AI search services and drafts content to close gaps.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.	11 of 13	From $59/moFree trial	70/100	Profile: Knowatoa
LLMrefsSoftware LLMrefs tracks keyword-based brand visibility, citations, sources and share of voice across ChatGPT, Google AI Overviews, Perplexity, Gemini and other AI engines.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.	8 of 13	From $79/moFree trial	70/100	Profile: LLMrefs
OmniSEOSoftware+ managed OmniSEO tracks brand mentions, citations, sentiment and competitor share of voice across ten AI engines, with prompt research and recommendations.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.	9 of 13	From $89/moFree trial	70/100	Profile: OmniSEO
OtterlyAISoftware OtterlyAI monitors brand mentions, citations and competitor visibility across seven AI engines, with prompt research, GEO audits and optimisation recommendations.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.	10 of 13	From $29/moFree trial	70/100	Profile: OtterlyAI
Passionfruit LabsSoftware+ managed Passionfruit Labs tracks brand mentions, citations, sentiment and share of voice across ChatGPT, Gemini, Claude and Perplexity, with content suggestions and revenue attribution.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google Gemini, Claude.	9 of 13	From $19/moFree trial	58/100	Profile: Passionfruit Labs
Peec AISoftware Peec AI tracks brand and SKU-level visibility, position, sentiment and sources across ChatGPT, Gemini, Perplexity and Google AI, with recommendations.	Brand: recordedProducts: recordedAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude.	11 of 13	From $95/moFree trial	84/100	Profile: Peec AI
ProfoundSoftware Profound tracks brand and SKU-level visibility, citations and sentiment across AI answer engines and ChatGPT Shopping, and generates AEO content.	Brand: recordedProducts: recordedAI shopping: recorded	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.	13 of 13	Contact salesFree trial	95/100	Profile: Profound
PromptwatchSoftware Promptwatch tracks brand and product visibility, citations, sentiment and AI crawler activity across AI engines and ChatGPT Shopping, and generates content.	Brand: recordedProducts: recordedAI shopping: recorded	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude.	11 of 13	From $95/moFree trial	89/100	Profile: Promptwatch
Rank PromptSoftware Rank Prompt tracks brand mentions, citations and competitors across six AI engines and generates content, tasks and audits to improve visibility.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude.	11 of 13	From $39/moBilled annually · Free plan · Free trial	64/100	Profile: Rank Prompt
RankscaleSoftware Rankscale tracks brand and product visibility, citations, sentiment and shopping placements across 17+ AI engines, with page audits and prompt research.	Brand: recordedProducts: recordedAI shopping: recorded	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.	10 of 13	From $20/moFree trial	95/100	Profile: Rankscale
Rex by RelixirSoftware Rex is an autonomous GEO agent that monitors brand mentions, citations and sentiment in ChatGPT, Perplexity, Claude and AI Overviews and generates content.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Claude.	9 of 13	Contact sales	58/100	Profile: Rex by Relixir
Riff AnalyticsSoftware Riff Analytics tracks brand mentions, citations, sentiment and competitor positions across ChatGPT, Perplexity, Claude, Gemini, Grok and DeepSeek.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google Gemini, Claude.	7 of 13	From $49/moFree trial	54/100	Profile: Riff Analytics
ScrunchSoftware Scrunch tracks brand and product visibility, citations and sentiment across nine AI engines and optimizes sites for AI agents.	Brand: recordedProducts: recordedAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.	11 of 13	From $250/moFree trial	85/100	Profile: Scrunch
SE Ranking AI Search ToolkitSuite module SE Ranking module tracking brand mentions, links, sources and competitor share of voice across AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini.	8 of 13	Not publishedFree trial	58/100	Profile: SE Ranking AI Search Toolkit
SearchableSoftware Searchable tracks brand and product visibility, citations, sentiment and share of voice in AI answers and shopping results, and generates optimised content.	Brand: recordedProducts: recordedAI shopping: recorded	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.	13 of 13	From $125/moFree trial	95/100	Profile: Searchable
Semrush AI Visibility ToolkitSuite module Semrush AI Visibility Toolkit tracks brand mentions, citations, sentiment and share of voice across ChatGPT, Gemini, Perplexity and Google AI Mode.	Brand: not foundProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google Gemini.	10 of 13	From $99/mo	53/100	Profile: Semrush AI Visibility Toolkit
SixthshopSoftware Sixthshop scores and tracks product visibility across ChatGPT, Gemini, Perplexity, Claude, Amazon Rufus and AI Overviews, and generates product-data fixes.	Brand: not foundProducts: recordedAI shopping: recorded	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude.	8 of 13	From $29/moFree plan · Free trial	94/100	Profile: Sixthshop
SuperlinesSoftware+ managed Superlines tracks brand mentions, citations, sentiment and share of voice across ten AI engines, plus content generation, site audits and recommendations.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.	11 of 13	From €79/moFree trial	70/100	Profile: Superlines
Surfer AI TrackerSuite module Surfer AI Tracker monitors brand and product mentions, sentiment, competitors and sources across ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode.	Brand: recordedProducts: recordedAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini.	7 of 13	From $82/moBilled annually	69/100	Profile: Surfer AI Tracker
TrakkrSoftware Trakkr tracks brand visibility, citations and competitors across eight AI models daily and generates prioritized actions, content and technical fixes.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude.	11 of 13	From $100/moFree trial	64/100	Profile: Trakkr
Triple Whale AI VisibilitySuite module Triple Whale module tracking brand mentions, citations, sentiment, sources and competitor share of voice in ChatGPT answers across scheduled prompts.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT.	6 of 13	Free planWithin a suite plan	32/100	Profile: Triple Whale AI Visibility
visiblSuite module The Signal, visibl's AI search module, checks how AI tools describe and cite a business, compares competitors, and recommends fixes.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google Gemini.	4 of 13	Contact sales	35/100	Profile: visibl
WaikaySoftware Waikay tracks brand visibility, share of voice, citations and facts across ChatGPT, Gemini, Claude and Perplexity, and generates GEO action plans.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google Gemini, Claude.	8 of 13	From $69.95/moFree plan	58/100	Profile: Waikay
WritesonicSoftware+ managed Writesonic tracks brand visibility, citations and sentiment across AI engines and generates content, audits and actions to improve it.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude.	13 of 13	From $79/moBilled annually · Free trial	64/100	Profile: Writesonic
XFunnelSoftware+ managed XFunnel tracks brand visibility, share of voice, sentiment and cited sources across ChatGPT, Gemini, Perplexity and other AI engines, plus expert-led optimisation.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.	11 of 13	Free plan	70/100	Profile: XFunnel
ZipTieSoftware ziptie.ai monitors brand mentions, citations and sentiment across seven AI search engines, with competitor tracking and optional content generation.	Brand: recordedProducts: not foundAI shopping: not found	Engines recorded: Perplexity, Google AI Overviews, Google Gemini, Microsoft Copilot.	9 of 13	From $42.75/moFree trial	58/100	Profile: ZipTie

Ahrefs Brand Radar
Suite moduleFrom $50/mo
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.
8 of 13 capabilities · 70/100Profile: Ahrefs Brand Radar
Alhena AI Visibility
Suite moduleFrom $199/moBilled annually · Free plan · Within a suite plan
Brand: recordedProducts: recordedAI shopping: recordedEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude.
9 of 13 capabilities · 94/100Profile: Alhena AI Visibility
AmIOnAI
Software+ managedFrom $100/moFree trial
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Google AI Overviews.
9 of 13 capabilities · 47/100Profile: AmIOnAI
AthenaHQ
Software+ managedFrom $295/moFree plan
Brand: recordedProducts: recordedAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.
12 of 13 capabilities · 85/100Profile: AthenaHQ
Brandlight
SoftwareNot published
Brand: recordedProducts: recordedAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google Gemini, Claude, Microsoft Copilot.
11 of 13 capabilities · 79/100Profile: Brandlight
Conductor AI Search Performance
Suite moduleContact salesFree trial · Within a suite plan
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews.
12 of 13 capabilities · 53/100Profile: Conductor AI Search Performance
Evertune
SoftwareFrom $800/mo
Brand: recordedProducts: recordedAI shopping: recordedEngines recorded: ChatGPT, Google AI Overviews, Google Gemini, Claude.
9 of 13 capabilities · 83/100Profile: Evertune
Frase AI Visibility
Suite moduleFrom $39/moBilled annually · Free trial · Within a suite plan
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google Gemini, Claude.
6 of 13 capabilities · 50/100Profile: Frase AI Visibility
Geostar
ServiceFrom $249/moBilled annually
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude.
12 of 13 capabilities · 69/100Profile: Geostar
Goodie
Software+ managedFrom $399/moFree trial
Brand: recordedProducts: recordedAI shopping: recordedEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.
13 of 13 capabilities · 100/100Profile: Goodie
HubSpot AEO
Suite moduleFrom $50/moFree trial
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google Gemini.
8 of 13 capabilities · 53/100Profile: HubSpot AEO
Knowatoa
Software+ managedFrom $59/moFree trial
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.
11 of 13 capabilities · 70/100Profile: Knowatoa
LLMrefs
SoftwareFrom $79/moFree trial
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.
8 of 13 capabilities · 70/100Profile: LLMrefs
OmniSEO
Software+ managedFrom $89/moFree trial
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.
9 of 13 capabilities · 70/100Profile: OmniSEO
OtterlyAI
SoftwareFrom $29/moFree trial
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.
10 of 13 capabilities · 70/100Profile: OtterlyAI
Passionfruit Labs
Software+ managedFrom $19/moFree trial
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google Gemini, Claude.
9 of 13 capabilities · 58/100Profile: Passionfruit Labs
Peec AI
SoftwareFrom $95/moFree trial
Brand: recordedProducts: recordedAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude.
11 of 13 capabilities · 84/100Profile: Peec AI
Profound
SoftwareContact salesFree trial
Brand: recordedProducts: recordedAI shopping: recordedEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.
13 of 13 capabilities · 95/100Profile: Profound
Promptwatch
SoftwareFrom $95/moFree trial
Brand: recordedProducts: recordedAI shopping: recordedEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude.
11 of 13 capabilities · 89/100Profile: Promptwatch
Rank Prompt
SoftwareFrom $39/moBilled annually · Free plan · Free trial
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude.
11 of 13 capabilities · 64/100Profile: Rank Prompt
Rankscale
SoftwareFrom $20/moFree trial
Brand: recordedProducts: recordedAI shopping: recordedEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.
10 of 13 capabilities · 95/100Profile: Rankscale
Rex by Relixir
SoftwareContact sales
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Claude.
9 of 13 capabilities · 58/100Profile: Rex by Relixir
Riff Analytics
SoftwareFrom $49/moFree trial
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google Gemini, Claude.
7 of 13 capabilities · 54/100Profile: Riff Analytics
Scrunch
SoftwareFrom $250/moFree trial
Brand: recordedProducts: recordedAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.
11 of 13 capabilities · 85/100Profile: Scrunch
SE Ranking AI Search Toolkit
Suite moduleNot publishedFree trial
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini.
8 of 13 capabilities · 58/100Profile: SE Ranking AI Search Toolkit
Searchable
SoftwareFrom $125/moFree trial
Brand: recordedProducts: recordedAI shopping: recordedEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.
13 of 13 capabilities · 95/100Profile: Searchable
Semrush AI Visibility Toolkit
Suite moduleFrom $99/mo
Brand: not foundProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google Gemini.
10 of 13 capabilities · 53/100Profile: Semrush AI Visibility Toolkit
Sixthshop
SoftwareFrom $29/moFree plan · Free trial
Brand: not foundProducts: recordedAI shopping: recordedEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude.
8 of 13 capabilities · 94/100Profile: Sixthshop
Superlines
Software+ managedFrom €79/moFree trial
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.
11 of 13 capabilities · 70/100Profile: Superlines
Surfer AI Tracker
Suite moduleFrom $82/moBilled annually
Brand: recordedProducts: recordedAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini.
7 of 13 capabilities · 69/100Profile: Surfer AI Tracker
Trakkr
SoftwareFrom $100/moFree trial
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude.
11 of 13 capabilities · 64/100Profile: Trakkr
Triple Whale AI Visibility
Suite moduleFree planWithin a suite plan
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT.
6 of 13 capabilities · 32/100Profile: Triple Whale AI Visibility
visibl
Suite moduleContact sales
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google Gemini.
4 of 13 capabilities · 35/100Profile: visibl
Waikay
SoftwareFrom $69.95/moFree plan
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google Gemini, Claude.
8 of 13 capabilities · 58/100Profile: Waikay
Writesonic
Software+ managedFrom $79/moBilled annually · Free trial
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude.
13 of 13 capabilities · 64/100Profile: Writesonic
XFunnel
Software+ managedFree plan
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot.
11 of 13 capabilities · 70/100Profile: XFunnel
ZipTie
SoftwareFrom $42.75/moFree trial
Brand: recordedProducts: not foundAI shopping: not foundEngines recorded: Perplexity, Google AI Overviews, Google Gemini, Microsoft Copilot.
9 of 13 capabilities · 58/100Profile: ZipTie

means the vendor documents it on a page we read. A faded or dashed item was not found, which does not prove it is missing. Coverage breadth counts documented scope, not quality. How the data is checked

Are you measuring your brand or your products?

A brand can be named in an answer while none of its products is recommended. The two are measured differently: 23 of the 37 tools document brand tracking with no product or shopping tracking.

Brand visibility35 of 37

The vendor says it tracks whether your brand is mentioned or recommended in AI answers. Usually reported as mentions, share of voice, citations and sentiment across a set of tracked prompts.

View brand-visibility tools

Product visibility13 of 37

The vendor says it tracks individual products, SKUs or listings in AI answers. Selling to ecommerce teams is not enough: the pages must say products are tracked.

View product-visibility tools

AI shopping surfaces 8 of 37

Shopping results are a separate surface from the chat answer: ChatGPT Shopping product cards, Google AI Mode shopping, Perplexity Shopping, Amazon Rufus. Recorded only where the vendor names the surface.

Catalogue connection 5 of 37

The vendor says your catalogue is connected, from Shopify, a product feed, Merchant Center or an upload, so products can be tracked or optimised.

Software, suite modules and managed services

Three different purchases that can track the same engines. The type is recorded from each vendor's own description.

AI visibility software26 of 37

AI visibility is the product the company sells. 9 of these also sell a managed tier.

Module in a broader suite10 of 37

AI visibility is one module of a wider SEO, marketing, analytics or commerce platform.

Managed service1 of 37

People at the vendor do the monitoring or optimisation as the standard offering.

Geostar

AI visibility landscape

Counted from the same rows as the table.

Track ChatGPT: 36 / 37
Track Perplexity: 34 / 37
Track Google AI Overviews: 28 / 37
Track Google Gemini: 33 / 37
Track Claude: 28 / 37
Track Microsoft Copilot: 15 / 37
Track all six engines: 13 / 37
Track ChatGPT Shopping: 8 / 37
Track Google AI Mode shopping: 3 / 37
Track Perplexity Shopping: 1 / 37
Track Amazon Rufus: 2 / 37
Track Copilot Shopping: 1 / 37
Connect a product catalogue: 5 / 37
Connect to Shopify: 7 / 37
Publish a free plan: 7 / 37
Offer a free trial: 24 / 37
Publish an entry price: 29 / 37
Contact sales only: 4 / 37

Capabilities, as each vendor documents them

Prompt monitoringRuns a set of prompts repeatedly and reports results over time.: 35 / 37
Prompt researchSuggests prompts people ask or estimates their volume. Different from monitoring them.: 25 / 37
Citation trackingReports whether your own domain or pages are cited or linked in AI answers.: 30 / 37
Source attributionReports which third-party sources and URLs AI answers draw on.: 33 / 37
Share of voiceYour share of mentions or a visibility score across the tracked prompts.: 35 / 37
Competitor benchmarkingCompares your results against named competitors.: 35 / 37
SentimentReports the tone in which your brand is described.: 27 / 37
Regional trackingResults by country, region, language or location.: 26 / 37
RecommendationsSpecific recommendations of what to change to improve visibility.: 33 / 37
Content generationWrites or rewrites content for AI visibility.: 24 / 37
Technical AI auditAudits whether AI systems can crawl and read the site: bot access, schema, llms.txt.: 21 / 37
AI crawler analyticsLogs visits by AI crawlers and agents to your site.: 16 / 37
AI traffic attributionMeasures referral traffic, conversions or revenue from AI assistants.: 18 / 37

Measuring visibility and supplying the data are separate jobs

AI visibility tools

Report what AI assistants currently say about a brand or product.

Product feed management

Formats catalogue data for Google, Meta, marketplaces and AI shopping destinations. It does not by itself cause a product to be recommended.

Compare feed management platforms

Ecommerce MCP servers

Give AI assistants structured, live access to a store's catalogue and orders.

Browse ecommerce MCP servers

Frequently asked questions

What does AI visibility software measure?: Most tools run a set of prompts through AI assistants on a schedule and report whether your brand is mentioned, which of your pages are cited, which other sources the answers draw on, and how you compare with competitors. Of the 37 tools here, 35 document brand tracking, 30 citation tracking and 35 competitor benchmarking.
What is the difference between brand visibility and product visibility?: Brand visibility is whether your brand is named in an answer. Product visibility is whether a specific product or SKU is recommended, which is what a shopping query returns. 13 of the 37 tools document product-level tracking on their own pages, and 8 document tracking of AI shopping surfaces such as ChatGPT Shopping or Google AI Mode shopping. A vendor that sells to ecommerce teams is not counted unless its pages say products are tracked.
How many AI engines does a tool need to track?: The ones your customers use. 13 of the 37 tools document all six engines compared here. By engine, the counts are: ChatGPT 36, Perplexity 34, Google AI Overviews 28, Google Gemini 33, Claude 28, Microsoft Copilot 15. "Tracks ChatGPT" is recorded as the vendor states it; the pages rarely say whether that means the ChatGPT interface, the API, web search answers or shopping results, or how often prompts are sampled.
Are there free AI visibility tools?: 7 of the 37 tools publish a free plan and 24 offer a free trial. They are recorded separately: a free trial ends, a free plan does not. Free plans are usually limited by the number of prompts tracked or how often they refresh.
What is AEO, and why is it not a column here?: AEO, answer engine optimisation, is used by vendors for everything from a visibility dashboard to a content writer, so a single AEO tick told a reader nothing. This page records the specific jobs instead: prompt monitoring, prompt research, citation tracking, source attribution, content recommendations, content generation, technical AI audits, AI crawler analytics and AI traffic attribution.
How is coverage breadth calculated?: Out of 100: the six answer engines (35 points), capabilities counted up to 8 (35 points) and commerce measurement (30 points: product tracking 15, AI shopping surfaces 10, catalogue connection 5). It counts what a vendor documents. It does not measure quality, data accuracy, value or fit, and we do not test these products or hold first-party reviews of them.
Where does the data come from?: Each vendor's own site: the product page, the pricing page and up to three pages on ecommerce, shopping or documentation, read 1 Oct 2026. Every engine, capability, integration and measurement recorded here has a quote from those pages behind it, and a quote that could not be found on the page was discarded. A blank means we found no claim, not that the feature is absent.