eg
jobs/coach

Assistant Manager, eCommerce

company
Coach
location
Seoul Incheon Metropolitan Area, South Korea
posted
30 Apr
  • Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
  • Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
  • A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
  • Explore the possibilities across our global house of brands.
  • Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.
  • At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.
  • **Job Title:**
  • **Assistant Manager**
  • **, E-Commerce Korea**
  • **Reporting to: Head of eCommerce Korea (Senior Manager)**
  • **Primary Purpose:**
  • This position serves as the strategic owner of external marketplace channels, driving growth and brand presence across multiple platforms. The role combines commercial strategy, operational excellence, and relationship management to ensure our brand stands out in highly competitive environments. Success requires balancing short-term performance goals with long-term brand equity, leveraging data-driven insights, and fostering partnerships that create differentiated customer experiences. Acting as the central orchestrator, this role aligns cross-functional teams, external partners, and agencies to deliver seamless execution and sustainable revenue growth.
  • **Key Responsibilities**
  • **Channel Management & Growth**
  • Manage and optimize performance across multiple marketplaces (e.g., LotteON, SSG, Hmall, Naver Shopping).
  • Develop and execute channel-specific strategies for assortment, pricing, promotions, and content.
  • **Promotion & Calendar Management**
  • Build and maintain an integrated multi-channel promotion calendar for launches, seasonal campaigns, and special events.
  • Coordinate cross-functional teams (Merchandising, CRM, Media, Logistics, CS) to ensure flawless execution.
  • **Partnership & Business Development**
  • Drive regular business negotiations with MDs and platform managers to secure visibility slots, joint marketing opportunities, and branded experiences.
  • Establish strategic partnerships that enhance brand equity and deliver incremental revenue without relying on discounts.
  • **Agency Management**
  • Oversee operational agencies, ensuring SLA compliance, quality control, and process optimization.
  • Implement standardization and automation to improve turnaround time and reduce errors.
  • **Performance & Analytics**
  • Operate KPI dashboards to monitor sales, traffic, conversion, and exposure metrics.
  • Conduct post-campaign analysis and apply insights to future initiatives.
  • **Brand Governance**
  • Ensure adherence to brand guidelines, pricing policies, and content quality standards.
  • Manage customer experience and mitigate operational risks.
  • **Qualifications**
  • **Required**
  • At least +5 years in eCommerce field is required
  • Proven experience managing 4+ marketplace channels.
  • Expertise in multi-calendar and simultaneous promotion management.
  • Strong negotiation and relationship-building skills with platform stakeholders.
  • Agency management experience with a focus on efficiency and SLA compliance.
  • Data-driven decision-making skills (Excel, BI tools, funnel analysis).
  • **Preferred**
  • Experience in fashion, retail, or luxury categories.
  • Track record of brand-building partnerships beyond discounting.
  • Business-level English for global collaboration.
  • **Our Competencies for All Employees**
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • **Our Competencies for All People Managers**
  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/
  • **Our Competencies for All Employees
  • Courage**
  • Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • **Creativity**
  • Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • **Customer Focus**
  • Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • **Dealing with Ambiguity**
  • Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • **Drive for Results**
  • Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • **Interpersonal Savvy**
  • Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • **Learning on the Fly**
  • Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • **Our Competencies for All People Managers**
  • **Strategic Agility**
  • Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • **Developing Direct Reports and Others**
  • Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • **Building Effective Teams**
  • Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
  • Visit Tapestry, Inc.