Director – Marketing, Digital & eCommerce

• Work Mode: Onsite
• **Location:**
• Onsite – Kohler, WI
• **Opportunity**
• The Director - Marketing, Digital & eCommerce is accountable for driving digital commerce growth by leading Kohler’s search discovery, digital shelf, and conversion performance across owned, retail, and marketplace channels.
• This role serves as the integrator of digital commerce performance—ensuring that search discovery (SEO/GEO/AEO), product content, merchandising, data analytics, and customer experience work together to maximize revenue, margin, and brand impact.
• This leader also ensures Kohler’s brand is consistently and distinctively expressed across all eCommerce platforms, translating brand strategy into high-performing digital experiences that drive preference, trust, and conversion.
• Through strong cross-functional leadership, this director builds scalable content, data, and commerce capabilities that accelerate omnichannel growth, strengthen Kohler’s competitive position, and ensure a premium, differentiated, and consistent brand experience across the digital commerce ecosystem.
• **Specific Responsibilities**
• Drive eCommerce Growth & Channel Strategy
• Lead digital revenue growth across Kohler.com, retail partners, and marketplaces with accountability to both revenue and margin.
• Lead defining channel-specific assortment and merchandising strategies to maximize conversion, differentiation, and profitability in partnership with Category Management & Sales.
• Develop platform-specific strategies tailored to retailer ecosystems (e.g., Amazon, Home Depot, Lowe’s, Wayfair, Costco, etc).
• Own Digital Shelf, Conversion & Brand Expression
• Lead PDP and digital shelf strategy to improve conversion, search rank, and content effectiveness.
• Ensure all digital shelf experiences reflect a premium, differentiated Kohler brand while optimizing for performance.
• Drive profitable growth by optimizing content, pricing, promotions, and product visibility.
• Identify and act on SKU-level performance gaps, leveraging competitive insights to capture share.
• Lead Search & Discovery (SEO, GEO, AEO)
• Own organic discovery across owned, retailer search, and AI-driven platforms.
• Drive share of voice, ranking performance, and structured content optimization.
• Partner with Retail Media to align organic and paid keyword strategies and maximize total search impact.
• Elevate Kohler.com & Scalable Content Ecosystem
• Optimize Kohler.com as a high-performing flagship for inspiration, personalization, and conversion.
• Reinforce Kohler.com as the benchmark for brand storytelling and digital experience excellence across all channels.
• Scale AI-enabled content creation, syndication, and digital asset management.
• Leverage AI to enhance discovery, personalization, and performance across digital channels.
• Partner with UX, Creative, and Product teams to balance aesthetic excellence with conversion optimization.
• Drive Performance Through Analytics, Testing & Cross-Functional Leadership
• Own digital shelf analytics across discovery, content, conversion, and profitability.
• Build unified frameworks for traffic acquisition, conversion optimization, and retention across owned and partner platforms.
• Establish a test-and-learn roadmap across PDPs, content, and user journeys to continuously improve performance.
• Partner closely with Retail Media to improve total funnel performance and ROAS through content and experience optimization.
• Partner with Brand teams to translate brand strategy into digital execution that drives both differentiation and measurable performance.
• Establish clear operating rhythms and performance cadences to drive alignment, accountability, and faster decision-making.
• Lead 3P Authorized eTailer and Marketplace Marketing Strategy & Digital Brand Protection
• Co-lead IMAP and marketplace governance initiatives to protect brand integrity, pricing, and margin.
• Establish governance protocols for authorized eTailer and Marketplace sellers, content accuracy, and customer experience standards.
• Partner with Legal, Sales, and Retail Operations to maintain a healthy digital ecosystem aligned to brand and business objectives.
• Leadership & Collaboration
• Lead a cross-functional team spanning Digital Shelf Merchants, Content Syndication, eCommerce Analytics Operations, and Marketplace Management.
• Partner with Channel, Brand, Product, and Technology teams to align on strategies that drive omnichannel growth.
• Represent Kohler in strategic retailer and marketplace discussions, advocating for innovation, partnership, and excellence in execution.
• Foster a culture of digital-first thinking, continuous improvement, and measurable performance.
• **Skills/Requirements**
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of experience in Digital Marketing, eCommerce, or Channel Marketing, with demonstrated ownership of digital revenue and/or

P&l

• Proven track record of driving eCommerce growth and profitability across owned and retail channels, including expertise in search ecosystems (SEO, retailer search, AI-driven discovery) and digital shelf/PDP performance.
• Experience leading channel-specific merchandising and assortment strategies, managing complex product catalogs, and scaling performance across multiple SKUs and platforms.
• Demonstrated ability to drive performance through data, testing, and cross-functional influence, including building test-and-learn programs and influencing partners without direct ownership (e.g., retail media, pricing).
• Experience operating within major retailer and marketplace ecosystems (e.g., Amazon, Home Depot, Lowe’s), with a strong understanding of platform-specific search, content, and conversion dynamics.
• Experience building or transforming digital commerce capabilities, including scaling content ecosystems, analytics frameworks, or omnichannel operating models.
• **Travel**
• Travel to customers, suppliers, trade shows and in-market events as needed, approximately 10%.
• **Applicants must be authorized to work in the US without requiring sponsorship now or in the future.**
• We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $166,700 - $267,700. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. In addition, this position is eligible for a performance bonus/variable incentive compensation.
• **Why Choose Kohler?**
• We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
• **About Us**
• It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com . Kohler Co. is an equal opportunity/affirmative action employer.