Director, NA ECommerce - Fenty

• Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.
• Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:
• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.
• The salary range for this position is $168,100 - $210,100 per year. Offered salary is dependent upon experience and San Francisco location. Hybrid work schedule in office Tuesday, Wednesday, Thursday – work from home Monday and Friday.
• Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.
• This role is located in San Francisco and qualified candidates are eligible for a relocation bonus within the US.
• The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.
• Summary:
• Oversight of Fenty D2C website assuring all aspects of site, promotions, product launches, marketing, and platform roadmap are driving to meet profitability and customer health growth.

Responsibilities

• 1. **Strategic Planning & Direction**
• Manage brand.com
• Build yearly and monthly strategic plan for site to support brand flagship priorities, financial targets, and customer growth
• Receive cross-functional guidance with others on Ecommerce team (product, marketing, customer service, warehouse etc) as well as cross functional partners (brand, marketing) in building out strategies
• Devise processes with internal and external stakeholders to achieve strategic and financial targets
• Execution of the strategic plan and analysis of the ongoing success metrics of strategies
• Deliver sales analysis on ongoing basis to help drive pivots, action plans and flag risks & opportunities
• Manage organizational chart, team structure, processes to support team advancements
• **P&L Ownership**
• Build yearly P&L with finance and leadership. Formally present to leadership.
• Build monthly and yearly Net Sales targets by analyzing marketing channel growth, customer analysis, and inventory channel planning forecasts. Align with all partners.
• Manage all financial revisions and updates for Budget, R1, and R2 including Net Sales and Expenses and formally present to leadership.
• Conduct monthly P&L review reviewing both net sales and expense line items assuring that brand.com is on budget.
• Effectively manage P&L line items, to include fixed marketing and GTN
• Provide updates to leadership on financial performance and plans to mitigate risks and seize opportunities
• **Forecasts, KPI's & Site Data**
• Forecast annual, monthly, and daily sales to achieve net sales targets. Work with channel planning to develop aligned forecasts
• Forecast event/campaign net sales targets
• Partner with channel owners to develop monthly & event/campaign sales targets
• Create forecasting tools that incorporate various data sources and satisfy the reporting needs of multiple stakeholders
• Forecast product launch performance, independently & in partnership with merch planning
• Analyze promotional campaign metrics, products, business and site performance and share out monthly
• Provide weekly, monthly and yearly reporting dashboards of product, promotion and other online activity
• Provide event/campaign reporting dashboards to include product, promotion & site performance
• Provide analysis for specific requests/needs
• Provide and align on product forecasts for new products, online exclusive products, gwps, etc.
• Create tools and processes to manage inventory, especially GWP levels, at the .com warehouse
• Monitor sell-out on limited edition and exclusives assuring strong sell through protecting inventory levels
• **Planning and Processes of Daily and Yearly Site Calendar**
• Build annual daily and yearly site plan calendar in order to meet online sales and profitability targets that align with budget/revisions,
• Focus on brand storytelling, news and values
• Manage the daily and yearly site plan calendar and make adjustments based upon YTM and YTD trends with contingency plans to meet financial goals
• Align all calendars with CRM, performance marketing, brand, marketing, and creative
• Build and define, with support from the team, an aggressive product launch strategy for key product launches and present to leadership
• Build out promotional strategies by including online exclusive, gwps, bundles, step-up, CRM promo strategies, and performance marketing promotions and present to leadership
• Execute promotional plan (content brief, asset creation with creative and marketing teams, site upload, promotions set up, & testing) and testing of all promotions, offers on all devices
• Adapt plan and develop back up special offers when sales are below expectations
• Emphasize developing strong brand content :)
• Deliver competition benchmarks from beauty industry but also other industries (digital & ecommerce)
• **Marketing & Cross Channel Collaboration**
• Partner with cross channel & retailer counter parts on strategic channel differentiation
• Collaborate closely with North America marketing team on strategies and activations to drive d2c sales & consumer acquisition
• Provide guidance and recommendations for digital marketing channels and cross functions (media, CRM, affiliates, etc)
• Devise processes that continually share promotional calendar, product launches and key KPIs with cross functional teams and monitor key analytics.
• Support Marketing analysis with business context to drive higher ROAS
• Continuous A/B testing on site and CRM channels
• **Manage Brand content and site assets**
• Develop and manage the content roadmap including site assets, landing pages, special sections to amplify promotions, product launches, and other initiatives building brand storytelling and CRM database
• Proactively manage all site content & experiences; to include PDP content creation and build out of site content spots, landing pages and product page supports
• Test execution of all content changes on all devices
• **Manage Catalog, Site Experience, and Customer Experience**
• Manage the categorization, associated products, product sort, product search for all products to be optimized based upon site analytics
• Initiate strategies to help support site experience and conversion (Homepage, Navigation, Product Page, PLP page, Content pages) including doing competitive review
• Drive customer reviews of products via the Bazaar Voice platform
• Strategize and build out platform roadmap with product team building business case including ROI analysis (Business Lead)
• Manage all 3rd Party Site experience platforms (Dynamic Yield)
• Analyze customer feedback, Narvar feedback and any other customer feedback tool
• Support and review warehouse, returns and customer service statistics assuring customers are having a strong experience
• Find ways to improve the online customer experience on site and through customer service touchpoints
• **Special Projects**
• Head up team advancing acceleration projects to support new ideas or enhancements of processes
• **Team Management**
• Developing team organization and R&R
• Team processes and procedures
• Team member development, PTO, coverage

Requirements

• Minimum 10+ years’ work experience in ecommerce and site merchandising, preferably in the beauty industry, showing successful progression with operations and P&L responsibilities
• Experience with the leading Ecommerce platforms including SFCC & Shopify
• Exceptional ability to bring brands to life digitally through storytelling
• Proven ability to drive profitability through promotional and merchandising strategies
• Advanced analytical skills with a focus on web metrics. Strong presentation skills with a focus on persuasive storytelling.
• Passionate about recruiting, mentoring and developing top talent through leading by example.
• Ability to prioritize multiple projects, delegate tasks and communicate progress to executive leadership under stringent deadlines
• Strong sense of accountability with the ability to function independently in a dynamic, fast-paced and ambiguous environment.