Director of E-Commerce
- company
- Sleepyhead
- location
- Scottsdale, AZ, United States
- work mode
- onsite
- posted
- 6 May
- **Director of E-Commerce**
- **Location: In-Office | Old Town Scottsdale, AZ**
- **About Us**
- Sleepyhead is one of the fastest-growing brands in the sleep industry — recently named to the Inc. 5000 list of America’s fastest-growing private companies. We’re a modern, Scottsdale-based e-commerce company shaking up the college sleep market with our premium mattress toppers and sleep essentials. Known for our high-performance products, data-driven marketing, and strong brand identity, Sleepyhead has built a loyal following nationwide and continues to scale rapidly across digital channels.
- **The Opportunity**
- We are hiring a high-performance
- **Director of E-Commerce**
- to work directly under our Head of E-Commerce and help scale the next phase of our growth.
- This is not a maintenance role. This is a builder role.
- We want an A-player who understands Shopify at a deep level, knows how to increase conversion and AOV, and can spot growth opportunities others miss. Someone who moves fast, thinks in numbers, and takes ownership of outcomes — not tasks.
- If you have scaled a DTC brand and know how to drive measurable impact, this role is for you.
- **What You’ll Own Shopify (Primary Focus)**
- Optimize the full Shopify storefront and customer journey
- Increase conversion rate, AOV, bundling, and upsell performance
- Lead CRO testing and site optimization initiatives
- Improve mobile experience and checkout flow
- Execute promotional strategies with precision and speed
- **Amazon Seller Central**
- Improve listing quality, SEO, and catalog structure
- Monitor contribution margin and channel profitability
- Identify scaling opportunities while protecting margin
- Maintain operational excellence and account health
- **Retention Oversight**
- Oversee Klaviyo and Postscript performance
- Push lifecycle marketing to increase LTV and repeat purchase rate
- Align email/SMS promotions with paid media and inventory strategy
- Hold team accountable to revenue and performance metrics
- **Performance & Accountability**
- Own key metrics:
- Conversion rate
- AOV
- ROAS
- Contribution margin
- Run weekly performance reviews
- Identify bottlenecks and fix them
- Drive profitable growth — not vanity metrics
- **Who You Are**
- 5–8+ years in e-commerce, with strong Shopify expertise required
- Proven experience scaling a DTC brand
- Strong analytical thinker — you live in the numbers
- Experience with Amazon Seller Central
- Experience with Klaviyo required; Postscript preferred
- Highly competitive, high ownership, and execution-focused
- Comfortable in a fast-paced, high-expectation environment
- You do not need to be managed. You manage outcomes.