Director of E-commerce Growth & Retention
- company
- Barbell Standard
- location
- United States (remote)
- work mode
- remote
- posted
- 2 Jun
- Barbell Standard is hiring a full-time remote Director of E-commerce Growth & Retention to lead the marketing function for a founder-led e-commerce fitness equipment brand. We sell high-quality strength equipment for home gyms, garage gyms, and serious lifters: barbells, weight plates, dumbbells, specialty bars, and accessories. We operate with a lean senior team, a small group of strong specialists, and a bias toward clear ownership, high standards, and practical execution.
- This role is for someone who wants broad responsibility, direct access to company-level strategy, and meaningful impact inside a small company with real momentum.
- **About the Role**
- You will lead Barbell Standard’s growth marketing function across the customer journey: how customers understand our products, choose the right setup, place their first order, return for future purchases, leave reviews, share their experience, and build a longer-term relationship with the brand.
- You will work directly with the founder to turn a deep customer-growth vision into a practical, prioritized, budgeted roadmap. You will then manage the people, projects, and standards required to get that roadmap shipped.
- This is a director-level scope role in a lean company. You will have broad responsibility and high influence, but you will not start with a large internal team. Your leverage will come from strategic judgment, prioritization, contractor management, quality control, budget judgment, and the ability to turn complex ideas into shipped work.
- We have a few strong senior outside contractors and expect this role to shape the broader marketing contractor bench over time. As the function grows, you will also help define and manage future marketing execution hires.
- **About the Work**
- Your mandate is to increase the value of qualified demand by improving conversion, lifecycle performance, repeat purchase, customer proof, and durable non-paid growth. This may include content, SEO, social, product education, customer-facing launch strategy, merchandising improvements, referral or loyalty experiments, and other owned-marketing initiatives. You will also maintain clean tracking, reporting, and attribution logic. Paid ad account management is not part of this role.
- You will build and own the operating system that turns this mandate into shipped work: roadmap, priorities, briefs, contractors, quality control, reporting, and execution cadence. You will help decide what matters, what waits, who should build it, what success looks like, and how we know whether it worked.
- **What Success Looks Like**
- Early in the role, we’ll do a one-time in-person strategy workshop to get deeply aligned on the brand's multi-year vision and lock down a 12-month roadmap, which can be difficult to build through scattered video calls. Location TBD based on candidate location and preference.
- In the first 90 days, you will absorb the company’s growth vision, help create a prioritized roadmap, and begin shipping high-impact projects through contractors and internal coordination.
- By six months, marketing execution should be more organized, more consistent, and more effective. Contractors should be producing strong work, the customer journey should be improving, and the company should have a clear cadence for deciding, briefing, shipping, and measuring growth initiatives.
- Over time, success means Barbell Standard earns more from every qualified visitor and every customer through stronger conversion, higher first-order quality, better lifecycle performance, improved repeat purchases, more customer proof, and durable growth from content, SEO, social, and customer education.
- **About You**
- The best candidates will combine strategic thinking with operating discipline. You should be able to understand a deep vision, simplify it into a plan, and make sure the right work ships at a high standard.
- You should have meaningful e-commerce, DTC, growth, lifecycle, CRO, content, or customer journey experience. You should be commercially sharp, organized, high-agency, and comfortable working in a small company where your judgment matters.
- You should know how to manage contractors professionally, improve imperfect work, prioritize under ambiguity, and push projects across the finish line.
- You should have strong taste and quality standards. You are the creative, commercial, and customer-experience quality filter for the marketing work that ships. Work should not reach the founder or customers until it is clear, polished, commercially sound, and on-brand.
- **Compensation**
- Compensation for this full-time remote role is $120k–$150k base, depending on experience, with annual bonus potential of $15k–$50k based on individual and company performance. We are open to either W-2 or 1099 structure depending on candidate location, preference, and fit. Benefits and support include PTO, holidays, sick time, healthcare support, and home office support.
- **Important Note**
- Please include a short note with your application explaining why your background fits this role. We review LinkedIn profiles before resumes, so if your profile does not immediately show the connection please use the note to make the case. Specific examples are more useful than a formal cover letter.