eg
jobs/u&u. recruitment partners

Director of Lifecycle Marketing

company
u&u. Recruitment Partners
location
Greater Sydney Area, AU
work mode
hybrid
posted
17 Apr
  • **Director of Lifecycle Marketing**
  • This is a senior leadership role sitting at the heart of a large, customer-led business undergoing significant transformation.
  • You’ll take ownership of end-to-end lifecycle strategy across a multi-brand environment, with a clear mandate to drive customer value, retention and revenue through more structured, data-led lifecycle marketing.
  • This is not a BAU role - it’s about evolving how lifecycle operates as a commercial function, moving from reactive campaigns to always-on, insight-led customer journeys.
  • **The role**
  • You’ll lead lifecycle strategy across onboarding, engagement, retention, cross-sell and win-back, with responsibility for driving measurable outcomes across a large and complex customer base.
  • Working closely with Product, Data, Commercial and Technology teams, you’ll play a key role in shaping how lifecycle contributes to broader business performance - from customer experience through to revenue and lifetime value.
  • You’ll also lead a high-performing team, bringing structure, clarity and direction as the function continues to evolve.
  • **What you’ll be doing**
  • Owning and evolving the end-to-end lifecycle strategy across multiple customer segments;
  • Driving retention, engagement and revenue through data-led, personalised lifecycle programs;
  • Embedding more structured, always-on lifecycle capability (vs campaign-led execution);
  • Partnering cross-functionally with Product, Data, Commercial and Technology teams;
  • Leveraging martech and CDP capabilities to deliver scalable, automated customer journeys;
  • Identifying opportunities to improve customer experience and reduce churn;
  • Leading, developing and scaling a high-performing lifecycle team (currently 15); and
  • Translating customer and performance data into clear commercial insights.
  • **What we’re looking for**
  • Proven experience leading lifecycle / CRM strategy in a large, complex customer environment;
  • Strong commercial lens, able to link lifecycle activity directly to revenue, retention and customer value;
  • Experience operating at scale, ideally across multi-brand or multi-product environments;
  • Deep understanding of segmentation, journey design and lifecycle optimisation;
  • Strong exposure to martech, automation platforms and customer data infrastructure;
  • Track record of leading and developing teams; and
  • Highly effective stakeholder operator, able to influence across Product, Data and Commercial functions.
  • **Why this role**
  • This is an opportunity to step into a role with real scale, ownership and impact - where lifecycle is a critical lever for business performance.
  • You’ll have the platform to shape strategy, build capability and drive meaningful change in how customers are engaged across the full lifecycle.
  • **Hybrid working | Sydney CBD | 3 days in office, 2 from home**
  • **How to Apply**
  • For more information or a confidential discussion, please contact
  • **Alex Cystowska**
  • at u&u on
  • **Alex.cytowska@uandu.com**
  • quoting reference number
  • **44853**
  • At u&u Recruitment Partners, we value diversity, equity and inclusion. We welcome applications from Aboriginal and Torres Strait Islander people, people with diverse cultural and linguistic backgrounds and people with disability.
  • Should you require reasonable adjustments or have a preferred method of communication throughout the recruitment process, we encourage you to make a request via
  • **adjustments@uandu.com**
  • or phone the above-mentioned u&u consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments.
  • Additionally, for a barrier-free and inclusive online experience, you can access u&u’s opportunities using accessibility software Recite Me at
  • **https://www.uandu.com/jobs.**
  • **Please submit your resume in Word format only.**