E-Commerce TikTok Shop & Digital Marketing Coordinator
- company
- TONYMOLY USA
- location
- Brooklyn, NY, United States
- posted
- 12 Jun
- Department: Digital Sales / E-Commerce
- Reports to: Director of Digital Sales
- Employment Type: Full-time
- We're looking for an E-Commerce TikTok Shop & Digital Marketing Coordinator to own the day-to-day of our TikTok Shop and creator/affiliate programs. In a beauty world where creators drive discovery and content drives sales, you'll be the person keeping our Shop healthy, our creator pipeline full, and our content converting.
- This is a hands-on, social-first role at the heart of how our brand grows, with TikTok Shop and creator/affiliate execution as your top priority. You'll also help keep our direct-to-consumer (DTC) Shopify site on-brand and running smoothly — handling administrative tasks like product setup, order processing and pushing, and customer service, and partnering closely with our fulfillment, shipping, and logistics partners to keep orders moving and customers happy.
- You don't need to be a TikTok Shop expert on day one. If you're organized, genuinely excited about creator-led commerce, and energized by a fast-moving environment, we'd love to hear from you — relevant beauty, e-commerce, or digital marketing experience matters most. (And don't worry about the platform-specific terms — we explain them below.)
- **Key Responsibilities**
- TikTok Shop Execution
- Coordinate the day-to-day operation of our TikTok Shop, including product setup, listing optimization, pricing accuracy, and compliance
- Build and maintain product listings with accurate titles, descriptions, attributes, and imagery to maximize discoverability and conversion
- Monitor the Shop for issues such as listing suppression, compliance flags, pricing errors, and out-of-stock SKUs, resolving or escalating them promptly
- Conduct daily content and performance reviews, including creator video audits, follow-ups, and managing GMV Max placements (TikTok's automated ad tool that promotes top-performing creator videos)
- Partner with our TikTok agency — the internal point of contact for TikTok Shop — to brief priorities, align on execution, and hand off assets, ensuring all activity stays on-brand and on-strategy
- Creator & Affiliate Program Management
- Source, vet, onboard, and manage creators across tiers (from emerging "mid-tier" creators to larger "macro" creators), including outreach, negotiation, contracting, and sampling
- Run outreach and recruitment campaigns to maintain a healthy, growing pipeline of creators promoting our products
- Serve as the primary point of contact for the creator community, managing affiliate communications (email and messaging channels) and responding to creator questions, sample requests, and technical issues
- Coordinate affiliate commissions, contracting, and payouts, routing invoices to the billing team for approval
- Approve and forecast daily product sample requests and monitor sampling efficiency
- Customer Service & Community
- Provide on-brand customer service across our channels, responding to customer questions, complaints, returns, and post-purchase concerns in a timely and professional manner
- Manage and engage our community on TikTok Shop, including comments, direct messages, and reviews
- Track recurring customer feedback and share insights with the marketing, product, and broader teams to inform listings, content, and product decisions
- Coordinate with external order-operations partners to ensure a clean resolution when a customer issue involves fulfillment, shipping, or logistics
- DTC & Marketplace Support
- Keep product setups, listings, and content current on our DTC (Shopify) site so the brand remains consistent across every channel
- Handle day-to-day administrative tasks within Shopify, including processing and pushing orders through to fulfillment and keeping order records accurate
- Apply listing, content, and merchandising best practices to additional marketplaces such as Amazon as those channels scale
- Maintain catalog hygiene across managed channels by identifying and correcting data errors, missing fields, and outdated information
- Support product launches, promotional moments, sampling activations, and seasonal campaigns with strong operational readiness
- Cross-Functional Marketing Partnership
- Partner closely with the marketing team on campaign and promotional calendars so that TikTok Shop activations, creator pushes, and marketing moments are planned and timed together
- Coordinate with marketing and creative to gather updated assets, briefs, and approved messaging, and translate them into Shop content, creator guidance, and listing updates
- Report on marketplace and creator performance — including GMV (Gross Merchandise Value, or total sales through the Shop), conversion, top creators, and winning content formats — to inform marketing strategy and spend
- Maintain consistent product storytelling and brand presentation across marketing campaigns and all sales channels
- Surface assortment gaps, trending products, and high-performing creators or content for the marketing team to amplify
- **Required Qualifications**
- 1–3 years of experience in e-commerce, digital marketing, marketplace management, influencer/creator coordination, or a related role
- Strong interest in and familiarity with TikTok, creator culture, and social-first commerce
- Excellent organizational skills and the ability to manage multiple priorities — creators, content, samples, and deadlines — simultaneously
- Proficiency in Excel or Google Sheets, with comfort working with data and maintaining reporting accuracy
- Familiarity with Shopify or a comparable e-commerce platform, including basic order processing
- Strong written and verbal communication skills, with the ability to manage external creator relationships and internal partners professionally
- A customer-first mindset and experience in customer service or community management, with the ability to represent the brand voice directly to customers
- Comfort in a fast-paced, evolving environment; adaptable, self-directed, and willing to build process where none exists
- **Preferred Qualifications**
- Hands-on TikTok Shop experience, particularly with high-growth or beauty brands
- Experience in beauty, personal care, or consumer packaged goods (CPG)
- Familiarity with affiliate or influencer platforms and outreach tools
- Experience with Amazon Seller/Vendor Central or other marketplace portals
- Familiarity with analytics tools (e.g., Google Analytics 4) and project tools (e.g., Jira, Confluence)
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