eg
jobs/cornbread hemp®

Ecommerce Manager

company
Cornbread Hemp®
location
Louisville, KY, US (remote)
work mode
onsite
posted
16 Apr
  • **About Cornbread Hemp**
  • Cornbread Hemp is a Kentucky-based CBD company on a mission to make the highest-quality, full-spectrum hemp products in the world. We're a small, passionate team rooted in transparency, craft, and a genuine love for the plants we grow. Our products are trusted by hundreds of thousands of customers — and we're just getting started.
  • We're looking for a sharp, hands-on Ecommerce Manager to help us grow our direct-to-consumer website and Amazon presence. This is a role for someone who loves rolling up their sleeves, thinks analytically, and cares deeply about the customer experience.
  • **Role Overview**
  • As our Ecommerce Manager, you'll own the day-to-day performance and strategy across our DTC website. You'll work closely with our brand, creative, web and operations teams to drive revenue, improve conversion, and deliver a best-in-class shopping experience.
  • *This is a high-ownership role. You won't just maintain what exists — you'll identify opportunities, propose solutions, and drive them to completion.*
  • **Key Responsibilities**
  • **Website & Customer Experience**
  • Own the DTC website (Shopify) — including product pages, collections, navigation, and on-site merchandising.
  • Monitor and improve key conversion metrics: add-to-cart rate, subscription opt-in rate, checkout completion, bounce rate, and average order value.
  • Partner with design and copywriting to build and test high-converting landing pages and PDPs.
  • Lead A/B testing initiatives across product pages, homepage, and checkout flows.
  • Ensure a seamless, on-brand experience across desktop and mobile.
  • Coordinate with development resources for site updates, new features, and bug fixes.
  • Maintain site health: uptime, page speed, broken links, and technical SEO fundamentals.
  • **Reporting & Analytics**
  • Build and maintain dashboards tracking ecommerce KPIs across channels (revenue, traffic, conversion, ROAS, TACOS)
  • Deliver weekly and monthly performance recaps with clear insights and recommendations
  • Use data to prioritize initiatives and make the case for resource investment
  • **Qualifications**
  • **Required**
  • 5-7 years of ecommerce experience, ideally with a DTC brand in CPG, health & wellness, or food/bev
  • Hands-on Shopify experience — you know your way around themes, metafields, apps, and the admin
  • Experience at a brand with a subscription component (Skio, Recharge, Stay, etc.)
  • Comfort with analytics tools: Google Analytics (GA4), Shopify analytics, etc.
  • CRO experience — formal testing programs, hypothesis frameworks, or work with tools like Optimizely, Visually, Shoplift, etc.
  • Strong project management skills — you're organized, follow through, and keep things moving
  • Excellent written communication; you can clearly explain data and ideas to non-technical teammates
  • **Nice to Have**
  • Knowledge of the hemp/CBD regulatory landscape
  • Knowledge of health & wellness, food/bev, supplements, etc.
  • **What We Offer**
  • Competitive salary commensurate with experience
  • Full benefits package — 401k, health, dental, and vision
  • Generous product allowance (yes, really)
  • Remote-friendly with flexibility; we're headquartered in Louisville, KY
  • A small, collaborative team where your work visibly matters
  • The chance to help build something you're genuinely proud of