Email Marketing / CRM Specialist (Lifecycle Marketing)
- company
- Cogncise
- location
- Madgaon, Goa, India
- posted
- 14 May
**WE
Are hiring
- Email Marketing / CRM Specialist (Lifecycle Marketing)**
- **Location: Margao, Goa**
- **Company: FlyTravio**
- **Industry: Travel / OTA / Performance Marketing**
- Are you passionate about automation, customer journeys, personalization, and retention marketing?
- We are looking for an Email Marketing / CRM Specialist who can build high-performing lifecycle campaigns and create exceptional customer experiences for a growing travel/OTA platform.
- **KEY RESPONSIBILITIES**
- Plan, execute & optimize email marketing campaigns across the customer lifecycle
- Create automated workflows, drip campaigns & lifecycle journeys
- Build audience segmentation based on behavior, engagement & booking patterns
- Improve campaign KPIs including open rates, CTR, retention & conversions
- Execute A/B testing for subject lines, creatives, CTAs & automation flows
- Collaborate with CRM, content, design, product & growth teams
- Analyze campaign performance and generate actionable insights
- Implement personalization strategies using automation & AI tools
- Understand customer booking behavior in the travel & OTA industry
- Drive engagement, upselling, cross-selling & loyalty campaigns
- **REQUIREMENTS**
- Proven experience in Email Marketing / CRM / Lifecycle Marketing
- Prior experience in Travel, OTA, Hospitality or E-commerce industry preferred
- Strong understanding of customer lifecycle marketing & retention
- Hands-on experience with CRM and automation platforms
- Knowledge of workflows, triggers, segmentation & behavioral targeting
- Data-driven mindset with a strong focus on performance optimization
- Understanding of deliverability, list hygiene & compliance practices
- Strong communication, copywriting & storytelling skills
- **TOOLS & PLATFORMS**
- **CRM Platforms:**
- GoHighLevel
- Salesforce
- HubSpot
- Zoho CRM
- **Email & Automation Tools:**
- Klaviyo
- Mailchimp
- Braze
- MoEngage
- WebEngage
- SendGrid
- **Analytics & Optimization:**
- Google Analytics
- UTM Tracking
- Attribution Models
- A/B Testing
- **AI & Marketing Automation:**
- ChatGPT
- Claude
- AI Personalization Tools
- Predictive Analytics
- Send-Time Optimization
- **MUST HAVE**
- Experience with AI-driven marketing automation
- Knowledge of predictive segmentation & customer intent analysis
- Understanding of OTA customer funnels:
- Search → Consideration → Booking → Loyalty
- Experience in retention & loyalty marketing campaigns
- **WHO WE’RE LOOKING FOR**
- Someone who lives and breathes:
- Data
- Automation
- Performance Marketing
- Personalization
- Customer Experience
- **📩 APPLY NOW**
- 📧 hr@cogncise.com
- 📞 +91 7387111885
- #Hiring #EmailMarketing #CRM #LifecycleMarketing #TravelJobs #OTA #MarketingAutomation #DigitalMarketing #CustomerRetention #Klaviyo #HubSpot #Braze #MoEngage #PerformanceMarketing #TravelIndustry #GoaJobs