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jobs/action tour guide

Head of E-Commerce & Digital Revenue Growth (min. 10 years Exp.)

company
Action Tour Guide
location
Mumbai, Maharashtra, India
work mode
hybrid
posted
21 May
  • **Head of E-Commerce & Digital Revenue Growth (min. 10 years Exp.)**
  • **Location:**
  • Marol, Andheri (E)
  • **Work**
  • **Mode:**
  • In-office (This
  • *is NOT a WFH or hybrid role)*
  • **Shift:**
  • 12:00 PM – 9:00 PM
  • **Employment:**
  • Full-time
  • **About Action Tour Guide (www.actiontourguide.com):**
  • Action Tour Guide is a travel technology company that creates immersive, self-guided audio tours for destinations across the world.
  • Our mobile app helps travelers explore national parks, cities, historic landmarks, and scenic routes at their own pace using GPS-triggered storytelling and professional narration.
  • More than 2M+ travelers use our apps every year to explore destinations with us.
  • **Role Overview**
  • This is a high-level, strategic leadership role strictly
  • **focused on driving top-line revenue and aggressively scaling online sales**
  • for Action Tour Guide’s e-commerce ecosystem.
  • We are
  • **NOT looking for a website administrator.**
  • We are looking for an
  • **entrepreneurial digital leader**
  • who thinks like a business owner.
  • You will be responsible for defining the growth strategy, optimizing the end-to-end customer acquisition funnel, and managing multi-disciplinary teams (including Paid Ads, SEO, WordPress, and Content) to maximize ROI and revenue generation
  • **Hard Qualifying Requirement**
  • To be considered for this role, the candidate MUST possess a proven, verifiable track record of generating a minimum of $2,000,000 USD in revenue directly from an e-commerce website.
  • **Key Responsibilities**
  • **1. Strategic Revenue & P&L Ownership**
  • Take absolute ownership of the e-commerce website’s sales performance, driving aggressive year-over-year revenue growth.
  • Develop and execute overarching digital sales strategies, pricing models, and promotional campaigns to maximize top-line revenue and profit margins.
  • Implement data-driven models to increase Average Order Value (AOV), Customer Lifetime Value (LTV), and repeat purchase rates.
  • **2. Cross-Functional Team Leadership**
  • Lead, mentor, and establish KPI matrices for specialized teams, including Paid Ads, SEO, WordPress Development, and Content/Design.
  • Align all teams toward a unified revenue goal, ensuring that marketing campaigns, technical deployments, and content updates directly translate to increased sales.
  • Audit team performance and streamline operations to ensure rapid execution of growth initiatives.
  • **3. Growth Marketing & Customer Acquisition**
  • Direct the Paid Ads and SEO teams to capture high-intent search demand and optimize Customer Acquisition Cost (CAC) against Return on Ad Spend (ROAS).
  • Identify and exploit new digital sales channels, bundle opportunities, and high-revenue search opportunities.
  • Guide digital marketing optimization, including SEO strategies and Generative Engine Optimization, to ensure market dominance in the travel-tech space.
  • **4. Conversion Rate Optimization (CRO) & User Experience**
  • Spearhead continuous, aggressive CRO strategies. Design and execute A/B and multivariate tests on product pages, landing pages, and the checkout flow to eliminate friction.
  • Direct the WordPress and UI/UX teams to deploy high-converting, aesthetically premium (clean, minimalist) web experiences that clearly communicate product value.
  • Utilize advanced analytics (Google Analytics, Clarity, Hotjar) to map customer journeys, identify drop-off points, and recapture abandoned carts.
  • **5. Advanced Analytics & Market Intelligence**
  • Move beyond basic reporting; analyze complex performance matrices, sales audits, and product cannibalization reports to make high-stakes business decisions.
  • Translate raw data into clear, actionable, revenue-generating directives for the execution teams
  • **Required Skills & Experience**
  • **Experience:**
  • 10+ years of digital marketing and e-commerce leadership, strictly focused on high-growth scaling and online revenue generation.
  • **Track Record:**
  • Must have directly generated $2M+ USD in e-commerce revenue (will be verified during the interview process).
  • **Leadership:**
  • Demonstrated experience managing and scaling specialized marketing and technical teams (ads, SEO, and WordPress).
  • **Technical Acumen:**
  • Deep understanding of CMS/e-commerce platforms (WordPress/WooCommerce preferred), digital marketing infrastructure, and advanced web analytics.
  • **Mindset:**
  • Highly analytical, proactive, and commercially astute. Ability to pivot from high-level strategy to granular performance audits seamlessly.
  • **Communication:**
  • Exceptional written and verbal communication skills, capable of delivering clear strategic directives.
  • **Key Performance Indicators (KPIs)**
  • Your success will be measured by rigorous business metrics:
  • Total Website Revenue Growth (USD).
  • Return on Ad Spend (ROAS) & Customer Acquisition Cost (CAC).
  • Conversion rate improvements across the sales funnel.
  • Average Order Value (AOV) and Customer Lifetime Value (LTV) expansion.
  • **Industry:**
  • Travel Arrangements / Travel Technology

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