Head of Ecommerce
- company
- Perfectly Placed Recruitment
- location
- Melbourne, Victoria, Australia
- work mode
- onsite
- posted
- 20 May
- **Overview of the role**
- Reporting to the Global Digital Manager you will drive & lead the management & maintenance of the AU & NZ including new US/UK websites . Working collaboratively across the business you will play an active role in the strategic map whilst providing a superior ecommerce experience. This is a strategic level management role, with a hands on approach.
- You will have up to 5 direct reports reporting to you.
- **Responsibilities:**
- Trade and Sales
- Drive online sales to help meet financial targets and profit budgets. Trading the Online businesses (multi countries) to hit financial targets
- Review sales by week by day by promotion to agree future activity ahead of monthly projections.
- Tracking sales performance to budget, forecast & LY by promotion and key web metrics
- Proactively identify tactical opportunities to drive trade & sales uplift
- Develop strategic plan to increase traffic & convert online sales by channel
- Prepare budgets, forecasts and trade estimates as required
- Daily/Weekly/Monthly ecommerce sales reporting & analysis, providing actionable insights
- Understanding category performance and providing insights
- Monitor industry, online and mobile shopping trends, maintaining knowledge of competition and awareness of ecommerce opportunities
- setting up new websites for Australia/NZ
- Digital Marketing
- **Implementation of digital and content marketing plan**
- Manage Email Marketing strategies together with Marketing & CRM teams, including content, personalization & segmentation strategy, re-engagement plans and driving the acquisition of new sign ups
- Working with the E-Commerce teams to develop and execute trading calendar programs
- Review and report on performance of content related marketing to the broader business
- Product Management
- sales & profit growth through product & merchandise strategies
- Work closely with Buying & Planning teams on strategies that optimize online product assortments in key trading periods
- Develop & drive strategic merchandising strategy onsite
- UX & Conversion Rate Optimization
- Create a leading edge analytical, test and learn culture, delivering elevated & optimized online experience
- Actively apply customer insights and business performance data to identify areas of opportunity
- Lead website updates and initiatives to constantly improve the customer journey and tactics to increase conversion, reduce bounce rate and cart abandonment
- Partner with external Agency to develop and execute a comprehensive CRO plan to improve customer experience and site usability to drive conversion increase
- **To be successful in this role :**
- You will have 5- 7 years in an ecommerce management role
- fashion background
- Experience in building and testing new programs
- You are a trader
- experience in shopify
- global experience will be highly regarded
- Proven experience in a growth results
- this is a 5- day in office role based in Melbourne Inner City
- **If you feel this role could be an amazing role for you, and you enjoy a fast pace, hands on role and you have the above skillset, please APPLY now:**
- ***Only candidates with the above experience will be considered and contacted for this role.***
- APPLY NOW..
- sandra@perfectlyplaced.com.au