Head of Growth & Ecommerce (US D2C Fashion)

• **EXPERIENCE: 7-15 Years**
• **INDUSTRY: Premium / Contemporary Luxury Fashion**
• **MARKET

Focus

• US D2C Ecommerce**
• **JOB DESCRIPTION:**
• We are hiring a growth-focused ecommerce leader for a premium fashion brand scaling aggressively in the US market.
• This is not a traditional digital marketing role. We are looking for a commercially minded operator who understands how to build and scale high-AOV D2C brands by integrating performance marketing, retention, ecommerce, CRO, brand storytelling, and customer experience into one cohesive growth engine.
• You will work directly with founders and leadership to drive revenue growth, improve customer acquisition efficiency, strengthen retention systems, and scale the brand internationally.
• **What You’ll Own**
• End-to-end ecommerce growth across D2C channels
• Performance marketing strategy and execution across Meta, Google, TikTok, YouTube, etc.
• Customer acquisition, retention, and lifecycle marketing
• Website conversion optimization (CRO) and funnel improvements
• Shopify / Shopify Plus ecosystem management
• Email & SMS lifecycle programs through platforms like Klaviyo
• Attribution, analytics, and growth reporting
• Agency management and cross-functional collaboration
• Scaling the brand across US and international markets
• Growth planning tied to revenue, MER, CAC, LTV, and profitability goals
• **What We’re Looking For**
• **Must-Have Experience**
• 7–15 years in D2C ecommerce, growth, or performance marketing
• Strong hands-on experience scaling premium consumer brands
• Prior experience in fashion, beauty, luxury, lifestyle, or high-AOV consumer categories
• Proven experience managing and scaling Shopify / Shopify Plus brands
• Strong understanding of US D2C consumer behavior and ecommerce trends
• Experience managing Meta and Google Ads at meaningful scale
• Strong lifecycle and retention marketing experience (email, SMS, CRM)
• Deep understanding of MER, CAC, LTV, attribution, and profitability metrics
• Experience operating in founder-led or high-growth environments
• **Strongly Preferred**
• Experience scaling brands internationally, especially in the US
• Familiarity with:
• Triple Whale / Northbeam / Hyros
• Meta CAPI
• GA4 / GTM
• Heatmaps & CRO tools (Hotjar, Clarity, etc.)
• Exposure to influencer-led growth and creator ecosystems
• Strong understanding of premium/luxury consumer positioning
• **What Success Looks Like**
• Scaling profitable revenue growth across D2C channels
• Improving blended acquisition efficiency and customer retention
• Building a scalable growth engine across paid, owned, and earned channels
• Elevating the brand’s positioning while maintaining performance discipline
• Bringing strategic thinking alongside strong execution capability
• **Ideal Candidate Profile**
• You are:
• commercially sharp,
• highly analytical,
• deeply customer-centric,
• and execution-oriented.
• You understand that premium D2C growth is not just about ads. It’s about customer psychology, brand positioning, retention systems, and ecommerce excellence working together.
• You are comfortable operating in ambiguity, moving fast, and building systems in a founder-led environment.