eg
jobs/collabera

Lead – Performance Marketing

company
Collabera
location
Vadodara, Gujarat, India
work mode
hybrid
posted
13 May
  • **Job Title:**
  • Lead – Performance Marketing
  • **Experience:**
  • 5+ Years
  • **Location:**
  • Vadodara (Hybrid)
  • **Focus Regions:**
  • India & North America
  • **https://www.linkedin.com/showcase/collaberagtc/**
  • **https://collabera.com/globaltalentcenter/**
  • **https://www.collabera.com/**
  • **https://www.youtube.com/@CollaberaGTC/videos**
  • **https://instagram.com/collaberagtc?igshid=ZWQyN2ExYTkwZQ==**
  • Collabera, a leader in staffing Industry, is looking for
  • **Lead – Performance Marketing.**
  • Our employees work in fast paced, high energy work environment driven by our unique work culture that embraces competitiveness, passion and work hard-play hard approach to the fullest. Our clientele comprises of many Fortunes 100/500 organisations across various industry domains.
  • **Role Summary**
  • We are seeking a highly analytical and results-driven
  • **Lead – Performance Marketing**
  • professional to drive scalable growth across India and North America. This role will be responsible for strategizing, executing, and optimizing multi-channel paid marketing campaigns to maximize ROI and achieve aggressive business objectives.
  • You will play a critical role in leveraging data, understanding regional market dynamics, and continuously improving campaign performance through experimentation and innovation.
  • **Key Responsibilities**
  • **1. Campaign Strategy & Execution**
  • Develop and execute performance marketing strategies aligned with business goals across India and North America
  • Manage end-to-end campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and display networks
  • Drive user acquisition, lead generation, and revenue growth through paid channels
  • **2. Market Research & Audience Insights**
  • Conduct in-depth market research and competitor analysis
  • Identify trends, audience behavior, and regional nuances to tailor campaigns effectively
  • Optimize targeting strategies to improve campaign relevance and engagement
  • **3. Performance Optimization & Analytics**
  • Monitor campaign performance using tools like Google Analytics and ad platform dashboards
  • Conduct A/B testing across creatives, landing pages, and audience segments
  • Continuously optimize campaigns to improve conversion rates and ROI
  • **4. Reporting & Stakeholder Management**
  • Build and maintain dashboards to track campaign performance and KPIs
  • Present insights, learnings, and recommendations to internal stakeholders
  • Translate data into actionable strategies for business growth
  • **5. Budget Planning & Management**
  • Plan, allocate, and manage marketing budgets effectively across channels
  • Forecast performance and ensure optimal utilization of resources
  • Maintain cost efficiency while scaling campaigns
  • **6. Cross-Functional Collaboration**
  • Collaborate with creative, product, and sales teams to align messaging and campaign objectives
  • Ensure seamless execution of integrated marketing initiatives
  • **7. Innovation & Experimentation**
  • Stay updated with the latest trends, tools, and best practices in performance marketing
  • Test new channels, formats, and growth strategies to improve campaign outcomes
  • **8. KPI Ownership**
  • Define, monitor, and optimize key performance indicators such as CAC, ROI, CTR, CPL, and conversions
  • Ensure alignment with overall business and marketing goals
  • **Qualifications & Requirements**
  • **Experience:**
  • Minimum 5 years of experience in performance marketing
  • Proven track record of managing campaigns across India and North America
  • **Technical Expertise:**
  • Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, and similar platforms
  • Strong understanding of SEM, PPC, paid social, and display advertising
  • **Analytical Skills:**
  • Strong proficiency in data analysis, campaign tracking, and performance modeling
  • Experience with tools like Google Analytics, SEMrush, HubSpot, or similar
  • **Communication Skills:**
  • Ability to present complex data insights clearly to stakeholders
  • Strong collaboration and stakeholder management skills
  • **Education:**
  • Bachelor’s degree in Marketing, Business, or a related field
  • **Key Skills**
  • Performance Marketing Strategy
  • SEM & SEO
  • PPC & Paid Media Campaigns
  • Social Media Advertising (Meta, LinkedIn)
  • Data Analysis & A/B Testing
  • Marketing Automation & CRM Tools (e.g., HubSpot, SEMrush)
  • Budgeting & Forecasting
  • Market Research & Competitive Analysis
  • ROI & KPI Optimization
  • Sounds like you? Let me know your thoughts or concerns, and let’s get the dice rolling!
  • Looking forward to hearing from you!
see more ecommerce jobs in india →