Lifecycle Marketing Consultant
- company
- Right Side Up
- location
- US (remote)
- work mode
- remote
- posted
- 24 Apr
- **About Right Side Up**
- *Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.*
- Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing bette
- **r: Grow**
- th. Our 250+ clients include notable brands such as Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and mor
- **e.
- About The R**
- ole
- We’re seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design and execute lifecycle strategies that drive engagement, retention, and revenue across the customer jour
- ney.
- Projects may include building lifecycle programs from the ground up, optimizing existing email and CRM strategies, or scaling cross-channel customer engagement efforts. Contract engagements typically range from 10–40 hours per
- **week.
- Responsibi**
- lities
- Develop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reacti
- vation)Build and optimize email, SMS, and in-app messaging p
- rogramsDesign and implement automated journeys, triggers, and segmentation str
- ategiesCollaborate with product, growth, and data teams to align on lifecycle goals and init
- iativesAnalyze campaign performance and continuously optimize based on engagement and revenue
- metricsCreate and manage campaign calendars and testing r
- oadmapsEnsure data integrity and proper tracking across lifecycle c
- hannelsTranslate insights into actionable recommendations to improve customer lifetim
- **e value
- Requ**
- irements
- Strong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2
- B, or D2CExperience building and scaling lifecycle programs across multiple
- channelsFamiliarity with email service providers and marketing automation tools (e.g., Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or
- similar)Experience with segmentation, personalization, and automation best
- practicesAbility to analyze performance data and translate insights in
- to actionStrong collaboration and communicati
- on skillsComfort working across different industries, products, and customer
- **journeys
- Ni**
- ce to Have
- Experience with SMS or push notificati
- on channelsFamiliarity with data tools (e.g., SQL, Segment, Amplitude
- Mixpanel)Experience in high-growth startup e
- nvironmentsExperience supporting both strategic planning and hands-o
- n execution