Paid Media Manager (Contractor)

• **What We'll Call You:**
• Paid Media Manager Contractor)
• **What We're Seeking:**
• 5280 Brands is hiring a performance-driven Paid Media Manager Contractor to lead customer digital acquisition for Livvy Protein Soda, a fast-growing protein soda brand disrupting the functional beverage category.
• You'll own paid strategy and execution across Meta, Google, and TikTok–building, optimizing, and scaling campaigns designed to drive profitable growth. This role is responsible for media buying, creative testing, audience development, campaign optimization, reporting, and performance analysis across the full funnel.
• This is an ideal opportunity for a hands-on operator who thrives in fast-paced environments and enjoys building growth engines that drive measurable business results. The role begins as a contractor position with the potential to transition into a full-time role as the brand and business continue to grow.
• **Why Join Us**
• This is a rare opportunity to help scale an emerging consumer brand with significant growth potential. At 5280 Brands, we move with urgency, think creatively, and hold ourselves to high standards. You'll join a collaborative team that values execution, strategy, and results equally. You'll work on a brand built for modern consumers, with the creative resources and leadership buy-in to do things right.
• As a contractor, you'll have the opportunity to take ownership of a high-impact growth channel, work alongside an experienced leadership team, and directly influence the trajectory of a rapidly growing brand.
• This role begins as a contractor engagement but is designed with long-term growth in mind. As Livvy scales, there is potential for the position to evolve into a full-time role with expanded ownership and leadership opportunities within the 5280 Brands portfolio.
• If you're ready to build paid media systems that scale, partner cross-functionally, and drive profitable growth—we'd love to meet you.
• **What You'll Do:**
• **Own Paid Media Strategy for Livvy Protein Soda:**
• Lead and evolve the paid acquisition strategy for Livvy Protein Soda. You'll identify new growth opportunities, improve channel performance, and scale campaigns across Meta, Google, and TikTok.
• **Launch and Optimize Multi-Channel Campaigns:**
• Set up, manage, and optimize full-funnel campaigns across Google Ads (Search, Display, Shopping, YouTube), Meta Ads Manager (Facebook + Instagram),, and TikTok Ads Manager. You'll own media planning, budgeting, targeting, and in-platform execution from day one.
• **Build and Scale the Creative Testing Flywheel:**
• Own the creative briefing process and work alongside content creators, designers, and influencers to develop a steady stream of new ad concepts, UGC, messaging angles, and offers. You'll establish a structured testing framework, analyze performance data, and rapidly iterate on winning creative to improve acquisition efficiency and scale what works.
• **Own Daily Optimization and Performance Management:**
• Manage daily spend, bids, audiences, placements, and testing strategies across platforms. You'll proactively identify what's working, iterate quickly, and allocate budget to maximize ROAS and minimize

Cac

• **Leverage Tools and Tech Stack Effectively:**
• Use platforms like Triple Whale, Google Analytics, and in-platform reporting dashboards to analyze performance, track key KPIs, and inform strategic decisions. You'll help define attribution models, track post-click behavior, and report out on what's moving the needle.
• **Write and Test Conversion-Ready Copy:**
• Draft ad copy that converts—aligned with Livvy's brand voice, audience, and platform style. You'll lead messaging strategy across headlines, primary text, CTAs, and offer positioning, testing multiple variations to uncover performance winners.
• **Build Reporting Dashboards and Performance Reviews:**
• Deliver weekly and monthly performance reports with actionable insights. You'll share learnings, identify growth opportunities, and contribute to Livvy's paid media playbook.
• **Move Fast, Learn Faster:**
• Launch quickly, iterate often, and optimize constantly. You'll treat paid media as a growth engine—always looking for ways to lower CAC, improve conversion, and drive profitable scale.
• **Why You'll Select Us:**
• Fully remote.
• Competitive monthly retainer based on experience and scope.
• Flexible working arrangement with outcome-based performance expectations.
• Opportunity to own and scale customer acquisition for a rapidly growing consumer brand.
• Direct collaboration with company leadership and cross-functional marketing teams.
• Strong potential to transition into a full-time role as Livvy scales.
• **Why We'll Select You:**
• **Proven Performance Across Paid Channels:**
• You've run full-funnel campaigns across Meta, Google, and TikTok with clear results. You know how to structure accounts, manage budgets, and optimize campaigns daily to hit ROAS, CAC, and LTV goals.
• **Creative Strategist with an Eye for What Converts:**
• You understand that great performance starts with great creative. You've worked closely with content and design teams to develop ads that blend brand with performance—and you know how to brief, test, and scale creative that moves the needle.
• **Strong Platform Fluency:**
• You know the ins and outs of Meta Ads Manager, Google Ads, Amazon Ads, TikTok Ads Manager, and tools like Triple Whale and Google Analytics. You're confident setting up campaigns, building audiences, analyzing data, and making decisions fast.
• **Copywriting and Messaging Instincts:**
• You write performance-focused copy that speaks to the customer. Whether it's headlines, CTAs, or landing page hooks, you know how to craft messages that resonate and convert.
• **Data-Driven and Results-Focused:**
• You think in terms of numbers—ROAS, CTR, CVR, AOV—and make decisions grounded in data. You've owned revenue-driving campaigns before and know how to scale smart while keeping spend efficient.
• **Organized and Operationally Strong:**
• You're process-driven when it counts—managing naming conventions, UTM parameters, creative testing workflows, and performance reports with structure and clarity.
• **Always Testing, Always Learning:**
• You bring a test-and-learn mindset to paid media—running controlled experiments across offers, creatives, audiences, and platforms to find and scale what works.
• **Comfortable Moving Fast:**
• You thrive in early-stage, high-velocity environments. You know how to launch quickly, pivot when needed, and make smart decisions without overcomplicating the process.
• **Excited to Build Something Big:**
• You're fired up about the opportunity to help scale Livvy Protein Soda and own the performance engine behind its growth. You're ready to drive customer acquisition with clarity, creativity, and confidence.
• **Education, Experience, and Licensing Requirements:**
• Bachelor's degree or higher preferred.
• Independent contractor experience preferred.
• 5+ years of experience managing paid media campaigns for DTC brands.
• Proven track record of running full-funnel campaigns across Meta, Google, and TikTok with measurable success (ROAS, CAC, LTV).
• Proficiency in ad platforms and tools including Meta Ads Manager, Google Ads, TikTok Ads Manager, and Google Analytics.
• Experience using performance tracking and attribution tools such as Triple Whale, GA4, or similar.
• Strong copywriting skills for paid ad creative, landing pages, and testing variations.
• Comfortable using Slack, Asana, Google Workspace, and performance reporting dashboards.
• Ability to collaborate with remote cross-functional teams and communicate performance insights clearly.
• 5280 Brands is an Equal Opportunity Employer; all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, or any other basis covered by applicable law.