Paid Media Specialist (E-commerce)

• **Job title:**
• Senior Paid Media Specialist (E-commerce)
• **Type of employment:**
• Full-time (Remote)
• **Shift Schedule:**
• 9:00 AM - 5:00 PM EST
• **High-Level Summary**
• We are looking for an experienced Google Ads Manager to join our growing digital marketing team. The ideal candidate has strong analytical and strategic skills, hands-on experience managing multiple client accounts, and a proven track record of delivering positive ROI and high-quality leads through Google Ads. This is a performance-focused role where you will manage, optimize, and scale campaigns—primarily focused on ecommerce paid ads—across Search, Display, and YouTube for various clients.
• **About the company**
• Canada's most trusted digital marketing agency, helping businesses turn their marketing investments into predictable, profitable growth through expert SEO, paid media, and data-driven strategies.
• **Company core values:**
• Integrity & Transparency - We operate with honesty and openness in everything we do: from how we build campaigns to how we communicate results with clients.
• Results-Driven Excellence - We strive not just for activity or vanity metrics, but for measurable outcomes that help our clients grow their business.
• Innovation & Adaptability - We embrace change in the digital landscape, constantly refining our methods and leveraging data and proprietary technology to stay ahead.
• Client-Centric Partnership - We treat clients as partners: tailoring strategies to their goals, staying responsive, and making sure they understand every step—not just delivering services, but building trust and collaboration.
• **Objectives of This Role**
• Develop, execute, and optimize Google Ads strategies that improve ROI, increase conversions, and meet performance goals.
• Manage multi-platform advertising efforts, including Meta, TikTok, and YouTube.
• Ensure accurate tracking, reporting, and insights delivery to support business decision-making.
• Responsibilities
• Develop campaign strategies, including keyword research, audience targeting, and budget planning.
• Build, launch, and optimize campaigns across Search, Display, YouTube, Meta, and TikTok.
• Continuously monitor performance metrics (CPC, CTR, ROI, ROAS, conversions) to identify opportunities for improvement.
• Implement and troubleshoot conversion tracking, GA4 events, UTM parameters, and CRM tracking integrations.
• Directly communicate with clients to provide updates, strategy insights, and performance reviews.
• Prepare and deliver clear performance reports, insights, and recommendations to internal teams or clients.
• Conduct $A/B$ tests to enhance ad performance and user engagement.
• Stay updated on Google Ads best practices, platform changes, and market trends.
• **Required Skills and Qualifications**
• 3+ years of hands-on & recent experience in Google Ads management.
• Strong English fluency for direct client communication.
• Strong expertise in e-commerce paid advertising.
• Multi-platform experience managing ads on Meta, TikTok, and YouTube.
• Experience handling 10+ active client accounts, managing a budget of at least $100,000+ annual or $10,000 a month.
• Proficiency in Google Ads, GA4, and digital marketing analytics tools.
• Proven ability to deliver positive ROI and

Roas

• Strong knowledge of keyword strategies, bidding strategies, ad structure, and optimization techniques.
• Excellent analytical and problem-solving skills.
• Ability to analyze data, identify trends, and present insights clearly.
• Solid understanding of tracking setups, conversion events, and troubleshooting technical issues.
• Ability to work independently, manage multiple accounts, and take initiative.
• **Preferred Skills and Qualifications**
• Google Ads Certification (Nice to have).
• Experience with HubSpot, Unbounce, SEMrush, Ahrefs, or similar tools.
• Knowledge of Google Tag Manager and landing page optimization.
• Understanding of SEO fundamentals and how it supports paid search.
• Copywriting skills for ad creation.
• Dual monitor setup (Nice to have).