Paid Media Specialist (Meta and Google) - Work from Home / Dayshift

• Plan, build, and manage paid advertising campaigns across **Google Ads** and **Meta** platforms.
• Develop and execute search-led acquisition strategies to increase high-intent patient enquiries.
• Create campaigns from scratch, including keyword research, audience targeting, ad copy, and campaign structure.
• Optimise live campaigns based on performance data, focusing on lead quality, cost per acquisition, and

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• Monitor and analyse campaign performance, identifying trends, issues, and opportunities for improvement.
• Adjust budgets, bidding strategies, and targeting to maximise performance across channels.
• Collaborate with internal stakeholders to align campaigns with business goals and service offerings.
• Support the transition from a Meta-heavy strategy to a more balanced, search-led marketing approach.
• Test and iterate on creatives, messaging, and landing page alignment to improve conversion rates.
• Produce regular performance reports with clear insights and actionable recommendations.
• Reduce reliance on internal team members for day-to-day campaign management by taking ownership of paid media execution.
• Stay up to date with platform updates, paid media trends, and emerging tools (including AI-driven marketing approaches).
• Other roles specific duties as they arise.
• ### Requirements
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–5 years of hands-on experience managing paid media campaigns.
• Strong experience with Google Ads and Meta Business Suite.
• Proven ability to build campaigns from scratch and manage them through to optimisation.
• Strong understanding of paid media fundamentals, including targeting, budgeting, bidding strategies, and performance optimisation.
• Experience analysing campaign data and translating insights into actionable improvements.
• Ability to manage multiple campaigns and priorities in a performance-driven environment.
• Strong attention to detail and analytical thinking skills.
• Good written communication skills, particularly for ad copy and reporting.
• Ability to work independently and take ownership of campaign performance.
• Basic video editing skills (any platform or tool) is advantageous.
• Experience in healthcare, allied health, or local service-based marketing.
• Familiarity with landing page optimisation and conversion rate improvement desirable.
• Interest in AI-driven marketing tools and automation a plus.
• ### Benefits
• **Why Join Twoconnect?**
• We offer more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity:
• Work from home
• Mon - Fri: 7:00 AM – 4:00 PM PHT (*adjustments will be made for daylight saving time*)
• HMO with 1 free dependent and medical reimbursements
• Government-mandated benefits
• Work from home allowances
• Opportunities to work with leading companies in Australia and beyond
• Training programmes for career development
• Engaging company outings, team activities and wellness sessions
• Supportive, inclusive culture
• Dedicated managers focused on your growth and success
• Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities.
• We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable.
• Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee.
• Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.
• 🔗 Learn more about us through our official pages:
• Website: [https://twoconnect.com.au/](https://twoconnect.com.au/)
• Careers: [https://apply.workable.com/twoconnect-careers/](https://apply.workable.com/twoconnect-careers/)
• LinkedIn: [https://linkedin.com/company/twoconnectau](https://linkedin.com/company/twoconnectau)
• Facebook: [https://www.facebook.com/2woconnect/](https://www.facebook.com/2woconnect/)
• Instagram: [https://www.instagram.com/twoconnect\_/](https://www.instagram.com/twoconnect_/)