eg
jobs/burlebo

Paid Media Strategist

company
BURLEBO
location
Austin, TX, United States
work mode
onsite
posted
29 Apr
  • **About Us**
  • BURLEBO is a growing brand in men's outdoor clothing, dedicated to providing high-quality, durable, and stylish gear for the Athlete, the Outdoors, and the Family. We are passionate about innovation, sustainability, and performance-driven apparel that empowers our team and customers to explore the great outdoors with confidence.
  • **The Role**
  • We are seeking a strategic, detail-oriented Paid Media Specialist to serve as the primary liaison
  • between our internal Marketing/Creative team and our external Digital Marketing and
  • Incrementally agencies. This role ensures paid media strategy, execution, performance
  • reporting, and optimization align with business objectives, brand standards, and revenue goals.
  • The ideal candidate understands paid media platforms, performance metrics, incrementally
  • testing, and campaign strategy, and can translate business priorities into actionable direction for
  • agency partners while holding them accountable to results.
  • Paid media doesn't run itself — and neither does a high-performing agency relationship. As Burlebo scales across channels, we need someone who can sit at the intersection of strategy, execution, and accountability. We're looking for a Director of Paid Media to lead our agency relationships and ensure every dollar we spend is working as hard as it can
  • This role is for someone who understands the full paid media landscape — from Google and Meta to TikTok Shop and Out of Home — and knows how to translate brand goals into channel-level results. You'll be the bridge between our internal teams and our agency partners, keeping campaigns aligned, performance sharp, and communication clear.
  • ****The position is based****
  • ****in office****
  • ****at our Austin headquarters.****
  • PLEASE FILL OUT THIS SURVEY TO BE CONSIDERED\*\*
  • https://go.cultureindex.com/p/ZXLE4iDAkkYjFEc0fQH
  • **What You'll Do**
  • ****Agency Management & Liaison****
  • Serve as the main point of contact between our internal Marketing and Creative team and agency partners
  • Translate company goals, promotions, and brand priorities into clear, actionable campaign briefs
  • Review and approve media plans, targeting strategies, budgets, and creative recommendations
  • Ensure agency deliverables are accurate, timely, and aligned with KPIs
  • Facilitate regular performance meetings and strategic planning sessions with internal and external teams
  • ****Paid Media Strategy & Oversight****
  • Collaborate on paid strategy across platforms including Google Ads (Search, PMax, YouTube), Meta (Facebook & Instagram), LinkedIn, TikTok, TikTok Shop, Amazon, Out of Home (OOH), and others
  • Evaluate audience targeting across the company's three persona pillars, bidding strategies, and campaign structures
  • Ensure tracking, attribution, and conversion goals are properly implemented and maintained
  • Identify new channel opportunities and lead test initiatives
  • ****Performance Monitoring & Optimization****
  • Collaborate with our Incrementally agency on testing outcomes to implement with the Digital Marketing agency
  • Analyze performance data and translate insights into actionable recommendations
  • Monitor KPIs including ROAS, CPA, CAC, CTR, MER, conversion rate, and revenue contribution
  • Ensure budget pacing and allocation align with performance goals
  • Validate reporting accuracy and ensure full transparency from agency partners
  • ****Cross-Functional Collaboration****
  • Partner with Marketing/Creative, Brand Partnerships, Sales, and E-commerce teams to align messaging and offers
  • Provide paid media insights that inform broader marketing strategy across stakeholders and internal teams
  • Support campaign launches, seasonal promotions, and product releases
  • ****Reporting & Communication****
  • Prepare executive-level performance summaries to present to the CEO and Marketing Director
  • Present insights, trends, and recommendations to leadership — owning the feedback loop and implementing asks
  • Communicate performance results in clear, business-focused language that non-media stakeholders can act on
  • **What We're Looking For**
  • 3–6+ years of experience in paid media, performance marketing, or digital advertising
  • Direct experience working with or within a digital marketing or ad buying agency
  • Strong working knowledge of paid media platforms including Google Ads (Search, PMax, YouTube), Meta (Facebook & Instagram), LinkedIn, TikTok, TikTok Shop, Amazon, and OOH
  • Basic understanding of incrementality testing as it relates to channel spend and KPI efficiency
  • Proficiency in analytics tools such as Google Analytics, Meta, and other data visualization platforms
  • Strong analytical and reporting skills with the ability to communicate findings to leadership
  • Proven ability to manage multiple projects and stakeholders simultaneously
  • Excellent communication and presentation skills
  • Experience working within apparel or consumer goods verticals
  • **What Success Looks Like**
  • Agency relationships run smoothly — deliverables are on time, on brief, and on budget
  • Paid media performance is consistently tracked, reported, and improving across all active channels
  • Leadership has clear, confident visibility into where media dollars are going and why
  • Cross-functional teams feel supported and informed on paid activity that affects their work
  • New opportunities are identified and tested with structure, speed, and clear learnings
  • **Benefits & Perks**
  • Medical, dental, and vision coverage
  • 401(k) with employer match
  • Paid parental leave
  • Paid vacation time
  • Generous employee discount
  • Annual company offsites
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