Performance Marketing Manager

company: IPG Mediabrands
location: Petaling Jaya, Selangor, MY
posted: 17 Apr

**Summary**
The Performance Marketing Manager drives strategy and execution across digital channels such as SEM, social, and display to meet client acquisition and growth goals. This role combines data-driven decision-making, campaign optimization, and client collaboration to deliver impactful marketing outcomes. You'll guide and mentor performance teams while ensuring continuous improvement and innovation in a fast-paced digital landscape.
**Key Responsibilities**
**(A) Strategy -**
Responsible for the strategic direction of various performance marketing channels across multiple clients, including:
Setting up, managing, and optimizing campaigns across platforms like - SEM, Social, Display, Content discovery platforms, etc
Equip individual performance teams to work with respective media planners and ensure successful deliver
**y**
of the performance strategy
Must be able to
**distil client needs**
(stated and implicit) and tailor performance solutions accordingly
Support processes for efficiency and effectiveness when working with agency teams
**Set acquisition and growth targets**
for performance marketing spread across online channels such as social, paid search, mobile, display, etc
Oversee team in tweaking of strategies by evaluating the
**Key Performance Indicators (KPIs)**
of all existing performance marketing channels to determine and make necessary adjustments to optimize marketing effectiveness
Use
**multi-touch attribution**
to track touchpoints across the funnel, which will help maximize campaign effectiveness
**Understand internal products thoroughl**
y. Research competitors and their strategies to find the gaps in the industry and set up marketing and advertising goals for the brand accordingly
**Leverage customer insights to better segment,**
target and reach potential customers
Explore new marketing opportunities across platforms, devices, formats, etc
**Own brand plans, and QBRs (quarterly business reviews),**
monitor key campaign performance strategy personally and work on BAU campaign strategy with the support of the team
Support the development of hypotheses and perform A/B (or multivariate) testing to recommend optimization
Explore new marketing opportunities across platforms, devices, formats, etc
**Embed a culture of strategic thinking**
via a DIY framework by category
**(B) Client Servicing**
Work closely (day-to-day basis) with the Client marketing team, Internal Media Planning Team and Performance Marketing Team to drive operational excellence
Guide team to identify client’s pain points to innovatively improve non-performing areas
**(C) Analytics**
Instill strong analytical skills and a data-driven approach to problem-solving within a team & in the below platforms:
Google Analytics
Facebook Ads Manager
Google Ads
Google Tag Manager
Facebook Business Manager
Shopee
Lazada
**(D) Leadership & Management**
Assume day to day responsibility for responsible accounts, working with individual performance teams
Ensure performance team continuously upskill and are up-to-date with fast-changing digital landscape, tools, formats and best practices
Manage team workload
Work with Head of Performance to identify organic growth via incremental revenue opportunities
Inspire the team, leading by example, providing clear direction, feedback and support
Motivate and coach team to bring new and exciting ideas to the performance function
Any additional ad-hoc tasks as assigned by superior
**Requirements**
Bachelor's degree in Marketing or related field
At least 6 years or more experience leading a digital performance team
Fluent in written and conversational English
Excellent written and verbal communication skills