Performance Marketing Specialist

company: Gybe Consulting
location: Greater Brisbane Area, AU
work mode: hybrid
posted: 30 Apr

You know the difference between running campaigns… and actually driving performance.
This role is about the second one.
Right now, the team is doing good work. But like a lot of high-performing teams, they’re stretched. Campaigns are live, budgets are moving, but there hasn’t been the space to really go deep.
That’s what this role changes.
You’ll step into a portfolio of products and take full ownership of how they perform across social, video and display. Not just execution, but understanding what’s working, what’s not and where the real growth is.
There’s a strong foundation in place. But this isn’t a “keep things ticking” role.
It’s build it out. Test it. Push it further
**Why this role stands out**
**You’re not inheriting a finished machine**
You’re stepping into a team that’s ready to go deeper, into performance, data and creative. There’s real opportunity to unlock growth that hasn’t had the time or focus yet.
**You sit at the intersection of data and creative**
This isn’t just optimising numbers. You’ll work closely with creative, brand and content, understanding what actually resonates and feeding that back into better campaigns.
**You own outcomes, not just channels**
You’ll take end-to-end responsibility for your product portfolio, understanding performance, influencing budget decisions, and identifying where to scale.
**You’ll help shape how performance is done**
The team is evolving, moving back to being truly performance-led. You’ll play a key role in building testing frameworks, improving efficiency and driving smarter decisions.
**What you’ll be doing**
Take ownership of performance across social, video and display for your product portfolio, understanding what’s driving results and where to focus next.
Build and execute testing roadmaps that move the team beyond reactive optimisation into proactive growth.
Work closely with creative, brand, product and compliance teams, bringing everything together to improve performance outcomes.
Analyse performance data to uncover insights, identify trends and guide smarter decision-making.
Continuously improve efficiency, finding ways to get more from budget through better targeting, creative and optimisation.
**What we’re looking for**
**A performance marketer who can own a channel, not just run campaigns**
You’re hands-on in platforms, but you also take responsibility for outcomes and results.
**Someone who enjoys getting into the detail**
You like digging into data, spotting patterns and working out the “why” behind performance, not just reporting on it.
**Commercial awareness**
You understand how performance ties back to business outcomes, efficiency, growth and where to invest for the best return.
**A collaborative operator**
You’re comfortable working across creative, product, brand and compliance, bringing different perspectives together.
**Curiosity around creative**
Particularly across social and video, you’re interested in what makes content work, not just the numbers behind it.
**What success looks like (first 6–12 months)**
1. You’ve taken clear ownership of your product portfolio and can confidently explain what’s driving performance.
2. You’ve improved efficiency, through smarter optimisation, testing and decision-making.
3. You’ve established a strong test-and-learn rhythm, bringing new ideas into the mix regularly.
4. You’re feeding insights back into creative, improving not just targeting, but what customers actually see.
**The environment**
Hybrid working – 3 days in office (CBD Fringe), 2 from home
A highly collaborative team that works closely across performance, brand and creative
Strong tenure and internal growth – people build careers here, not just take jobs
If you’re at the point where you want more ownership, more impact, and the space to actually go deep into performance, this is the role.
For more details, reach out to Michael Johns at Gybe Consulting
E: michaeljohns@gybeconsulting.com.au M: 0406 210 924