eg
jobs/cloudstaff

Performance Marketing Specialist (Demand Generation | Email & Geo-Fencing)

company
Cloudstaff
location
National Capital Region, Philippines
work mode
hybrid
posted
20 May
  • **We’re Hiring: Performance Marketing Specialist (Demand Generation | Email & Geo-Fencing)!**
  • Looking for a role that fosters collaboration, creativity and career growth in a vibrant office environment? We got you covered!
  • We are currently on the lookout for Performance Marketing Specialist (Demand Generation | Email & Geo-Fencing) join our team at Cloudstaff, the #1 workplace everywhere! Think you qualify for the role? Attach a 1-2 minute video intro and introduce yourself to us so we can meet you virtually. Attach this together with your updated CV to become a priority applicant!
  • **Role**
  • Performance Marketing Specialist
  • **Work Arrangement**
  • Hybrid
  • **Location**
  • Philippines -
  • *Angeles, Makati, Ortigas*
  • **Schedule**
  • Morning/Night shift
  • **Job description:**
  • **Key Responsibilities:**
  • Own and drive end-to-end lead generation strategies targeting US-based decision-makers (e.g., CEOs, CFOs, HR leaders)
  • Plan, execute, and optimize performance marketing campaigns across email and geo-fencing channels
  • Build and manage email marketing programs including segmentation, automation, A/B testing, and lead nurturing workflows
  • Design and execute geo-fencing campaigns to target specific locations, events, and high-value audiences
  • Develop and optimize funnels from audience targeting to lead capture, nurturing, and conversion into qualified sales meetings
  • Partner closely with sales teams to align on ICP, lead quality, follow-up, and conversion metrics
  • Track, analyze, and report on campaign performance (leads, MQLs, SQLs, meetings booked, pipeline generated)
  • Continuously optimize campaigns to improve conversion rates, cost per lead, and ROI
  • Manage and leverage marketing tools such as CRM platforms, email automation tools, and geo-fencing/ad tech platforms
  • Stay up to date with the latest trends and best practices in B2B performance marketing and demand generation
  • **What Success Looks Like:**
  • Consistent generation of qualified US-based B2B leads and booked sales meetings
  • Strong contribution to pipeline growth and new client acquisition
  • High-performing, well-optimized campaigns with strong ROI and conversion rates
  • Effective alignment with sales, resulting in improved lead-to-close conversion
  • **Non-negotiable skills and requirements:**
  • 4–8+ years of experience in performance marketing or demand generation, preferably in a B2B environment
  • Proven track record of generating qualified leads, booked meetings, and contributing to sales pipeline growth
  • Strong hands-on experience with email marketing platforms (e.g., HubSpot, Klaviyo, Salesforce Marketing Cloud, or similar)
  • Experience with geo-fencing and location-based marketing strategies/tools
  • Strong understanding of B2B targeting, ICP development, and buyer journeys
  • Experience with marketing automation, segmentation, and A/B testing
  • Data-driven mindset with strong analytical skills
  • Excellent communication and collaboration skills
  • Comfortable working US hours (Charlotte, NC time zone)
  • **Perks & Benefits:**
  • Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment
  • Flexible leave credits which may be used for vacation, emergency and sick leaves
  • Superb and exciting Mid-Year Parties – with items to give away and cash prizes!
  • Endless opportunities for career advancement
  • Exclusive ATM inside the office for employee's convenience
  • Annual Performance Review with Salary Increase
  • We set you up for success with a company-provided PC/Laptop and fiber internet connection
  • Look forward to weekly office perks for work from office staff – Free Coffee, Meals and Beer Fridays!
  • Top notch workplace with first class VIP lounge and game rooms
  • Child friendly spaces to cater to the needs of employees with children, enhancing work-life balance
  • Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues
  • International career growth and connections
  • Unlimited cash incentives for hired referrals
  • Mental Wellness Employee Assistance program through Lifeworks
  • In-house psychiatrist available to support employees' well-being
  • Become part of the Employee Share Units program
  • Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc.
  • **Cloudstaff : Build Your Career, Anywhere**
  • Established in 2005, Cloudstaff is a leading outsourcing company that empowers businesses to thrive through smarter talent solutions. We're passionate about creating a work environment that fosters your professional growth and overall well-being.
  • **Why Cloudstaff is the #1 Workplace?**
  • Award-winning Culture: We're committed to building the #1 Workplace Everywhere, with a proven track record of staff engagement initiatives and industry recognition
  • Invest in You: We support your development through comprehensive training programs, mentoring and opportunities for career advancement
  • Thrive as an Individual: We offer a strong work-life balance with flexible schedules, meaningful perks and a collaborative team environment.
  • *\*\*To become a priority applicant, please share a 1-2 minute video introduction detailing you experience in this specific role. You can upload your video to the CSJobs platforms. Please use a clean, distraction-free background and speak clearly and articulately.\*\**
see more ecommerce jobs in philippines →