PPC & Paid Media Analyst
- company
- Ocuco Limited
- location
- Chiswick, England, United Kingdom
- work mode
- hybrid
- posted
- 8 Jun
- **Company Profile:**
- OptiCommerce is the leading specialist digital marketing and website agency for optical retailers worldwide. As part of the Ocuco Group, we support independent practices, premium eyewear brands and e-commerce businesses with performance marketing across Google Ads, SEO, social media, e-commerce optimisation, website platforms and analytics.
- **Job Description:**
- We’re looking for a PPC & Paid Media Analyst who enjoys building campaigns that deliver real commercial impact and not just impressions and clicks.
- At OptiCommerce, you’ll manage and optimise multi-market paid campaigns for independent optical retailers and premium eyewear brands across the UK, Ireland, North America and the Nordics. You’ll work within a specialist performance team where PPC, SEO, content, analytics and web strategy are tightly integrated.
- This position is based in our London office in Chiswick and operates on a hybrid working model, with three days per week onsite.
- This role offers ownership, variety, and clear progression into senior performance strategy.
- **What you’ll be doing**
- **Campaign management**
- Build and optimise Google Ads campaigns from initial brief through to launch and scale
- Manage budgets across multiple markets and currencies
- Execute keyword strategies aligned to commercial intent and client objectives
- Write and test high-performing ad copy
- Optimise Smart Bidding strategies (CPA / ROAS / value-based)
- Develop remarketing and audience targeting strategies
- **Performance optimisation**
- Improve conversion rates through landing page insight and testing
- Identify growth opportunities using Auction Insights and competitor positioning
- Monitor campaign pacing and performance against targets
- Identify and resolve performance issues efficiently
- Tracking & reporting
- Work within GA4 and Google Tag Manager to ensure accurate tracking
- Use call tracking and conversion attribution tools
- Build and maintain Looker Studio dashboards
- Translate performance data into actionable client insights
- **Collaboration**
- Work alongside SEO, content and web teams on integrated campaigns
- Contribute ideas to improve campaign structure and agency processes
- Support client strategy conversations with performance insights
- **What we’re looking for**
- **Essential**
- 3+ years’ experience managing Google Ads campaigns, OR 2+ years’ agency-side PPC experience
- Experience managing multiple accounts simultaneously
- Strong understanding of conversion tracking and attribution
- Comfortable working within GA4 and Google Tag Manager
- Experience optimising toward CPA / ROAS targets
- Strong analytical skills with the ability to identify trends and opportunities
- Excellent written English and communication skills
- **Nice to have**
- Microsoft Ads experience
- Meta Ads experience
- Looker Studio reporting experience
- Experience with call tracking platforms
- Experience working with e-commerce or appointment-driven businesses
- **Why join OptiCommerce**
- Exposure to international campaigns across multiple markets
- Real ownership of client accounts and campaign strategy
- Hybrid working flexibility
- A performance-focused agency environment
- Sector-specialist expertise in optical retail and healthcare
- Cross-channel learning across SEO, CRO, landing pages, content and analytics
- Responsibility for real client outcomes
- Opportunities to attend industry events and exhibitions
- Clear progression toward Senior PPC / Performance Strategist roles
- Support from an experienced performance marketing leadership team