Retail E-Commerce Specialist

• **Note:** When applying for this position, please submit or include link to your portfolio of product photography.
• **Job Summary**
• We are seeking an experienced, detail-oriented, and highly motivated Retail E-Commerce Specialist to oversee the daily operations, optimization, and growth of the Santa Cruz Beach Boardwalk’s retail online store. The ideal candidate has a strong background in e-commerce management, digital content creation, product merchandising, inventory control, and user experience optimization.
• **Job Tasks**
• **E-commerce Website Management**
• Oversee daily operations of the site to ensure site stability and create a great guest shopping experience.
• Manage all updates, including product launches, promotions, banners, and content refreshes in coordination with Marketing.
• Manage all guest communications including automated email sequences and phone calls upholding elite guest service experience.
• Partner cross-functionally with Marketing, Creative Team, Tech Services, and Retail Operations to implement catalog structure, new enhancements, and new features.
• Coordinate with Marketing team to ensure compliance with accessibility, privacy, and security standards.
• **Content Creation & Merchandising**
• Create and adhere to product photo standards.
• Develop and execute merchandising strategies to maximize product visibility, conversion rates, and average order value.
• Manage content database with all photo and video content on company servers.
• Photograph products, write compelling product descriptions, and ensure listings are optimized for SEO and user clarity.
• Create photo content in studio, on mannequins, and lifestyle imagery on location.
• Source and include product information from vendors and manufacturers in product descriptions.
• **Inventory Control**
• Monitor and maintain inventory onhand levels for e-commerce merchandise including full size runs populating the online menu.
• Use digital transfer devices to ensure all inventory transfers are accurate, maintaining mirrored physical and digital onhand quantities.
• Coordinate with Retail Warehouse Supervisor and Inventory Specialist to conduct periodic cycle counts.
• Create and operate processes to pull e-commerce inventory for new arrival orders.
• Manage returns and restocking processes in inventory control database.Shape
• **Shipping**
• Manage shipping materials and shipping vendor.
• Pick, fulfill, ship all orders from E-commerce warehouse.
• Ensure all orders are processed and shipped within 36-hour standard communicating with guests.
• **Reporting**
• Monitor KPIs including traffic, conversion rate, ATV, revenue, engagement, and customer behavior patterns.
• Prepare ongoing reports and dashboards to track e-commerce performance and present actionable insights.
• Identify trends, risks, and growth opportunities to inform strategy and improve business results.
• **Relationships (Internal)**
• All levels of Santa Cruz Seaside Company departments.
• **Relationships (External)**
• Guests and Vendors
• **Qualifications: Training and Experience**
• 1+ years of experience in e-commerce, or mobile app operations (retail or related industries preferred).
• Proven track record of driving e-commerce revenue growth and improving site performance.
• Hands-on experience with e-commerce platforms such as Shopify.
• Strong understanding of SEO and visual merchandising.
• Ability to write clear, engaging, SEO-optimized product descriptions and on-site content.
• Ability to collaborate with marketing on campaigns.

Experience in inventory control management

• Strong communication, collaboration, and presentation skills.
• Detail oriented with strong analytical and oriented with strong analytical and problem oriented with strong analytical and oriented with strong analytical and problem solving abilities.
• Ability to adapt quickly to changing business needs in a fast-paced environment.
• Responsible and self motivated, can work independently to complete tasks and deliver on goals.
• Ability to manage shipping materials, coordinate carrier pickups, and support fulfillment processes as needed.
• Experience collaborating with creative teams to produce lifestyle and product photography.
• **Knowledge,** **Skills** **and Abilities**
• **Ownership Mindset:** Own the site’s daily operations, long-term evolution, and overall performance.
• **Data-Driven Thinking**: Use behavioral and transactional data to influence merchandising, marketing, and UX decisions.
• **Collaboration**: Work effectively with cross-functional teams to align goals and deliver high-impact results.
• **Guest Focused**: Maintain a relentless focus on user experience and satisfaction.
• **Physical Requirements**
• Able to perform light lifting, bending, reaching, twisting, pushing, pulling, and carrying.
• Able to hear normal conversations on the telephone and in person in a noisy environment.
• Able to see, read and write instructions and correspondence on a computer.
• Bi-manual dexterity.
• Frequent sitting at a desk and computer workstation, up to 6-7 hours per day.
• Able to lift up to 15lbs from floor to waist height.
• Fine motor skills for use of computer, phone and inventory systems.
• Able to see in close range and with depth perception, as well as ability to see color.
• Able to work in variable temperatures (office setting, warehouse, back of house spaces, and on the Boardwalk).
• **Licenses / Insurance**
• N/A
• **Testing Upon Offer or Hire**
• N/A