eg
jobs/rebel

Retention & Lifecycle Marketing Specialist

company
REBEL
location
Toronto, Ontario, Canada
work mode
remote
posted
16 May
  • **About REBEL**
  • REBEL is the first and largest tech platform transforming retail’s $1 trillion returns problem into a smarter, more sustainable model. As the only Certified B Corporation returns recommerce marketplace backed by top-tier investors, we’re leading the returns revolution—partnering with over 2,500 top brands to give shoppers unbeatable deals of up to 70% off on open-box products, while keeping millions of pounds of returns out of landfills every year.
  • REBEL is looking for a Retention & Lifecycle Marketing Specialist to execute retention strategy through email and SMS marketing. This is a hands-on role where attention to detail, customer empathy, and technical execution come together to drive meaningful impact. You'll work within a fast-moving team that values execution over process and results over optics.
  • Please note this position requires employees to be in our Bay-Bloor office at least 2 days a week.
  • Candidates must be authorized to work in Ontario.
  • This role reports to the Director of Retention Marketing.
  • **What you'll own:**
  • **Email and SMS execution, end to end.**
  • You'll be responsible for building, deploying, and optimizing campaigns and flows across email and SMS channels — with engagement, retention, and revenue metrics as your guiding north stars.
  • **Campaign execution and quality.**
  • From audience segmentation to content assembly, QA, and deployment, you'll own the end-to-end process with a sharp eye for detail. Every send should be accurate, on-brand, and strategically sound.
  • **Retention strategy support.**
  • You'll work closely with the Director of Retention Marketing to understand the broader retention strategy and translate it into effective channel execution — connecting customer data and behavioral signals to the right message at the right time.
  • **Platform management.**
  • You'll be the day-to-day owner of our email and SMS platforms (Klaviyo and Attentive or similar), managing flows, lists, segments, and deliverability health.
  • **Cross-functional collaboration.**
  • You'll partner with brand, merchandising, tech and data teams to bring campaigns to life — contributing ideas, flagging opportunities, and keeping execution moving across stakeholders.
  • **Technical excellence.**
  • You'll understand the technical foundations of email and SMS marketing — including deliverability, link tracking, compliance, and platform architecture — and use that knowledge to improve quality and performance.
  • **Testing and optimization.**
  • You'll support a structured approach to A/B or multivariable testing across subject lines, content, send times, and segments, using results to continuously improve performance.
  • **What you'll bring:**
  • 3+ years of hands-on experience in email and SMS marketing, with a focus on campaign execution and lifecycle programs
  • Proficiency in Klaviyo and Attentive, or comparable enterprise-grade email and SMS platforms
  • Exceptional attention to detail — you catch errors before they go out, not after
  • Ability to read and interpret customer data and translate insights into actionable campaign decisions
  • Strong collaboration skills and a track record of working effectively across creative, product, and analytics teams
  • Solid understanding of the technical aspects of email and SMS marketing, including segmentation logic, flow architecture, deliverability best practices, and compliance requirements
  • Experience with email design; familiarity with Canva or Figma is an asset but not required
  • A consumer-centric mindset — you think about the customer experience first and let that guide your decisions
  • Curiosity and a can-do attitude — you ask questions, try new things, and find solutions rather than blockers
  • Background in a scaling, fast-paced environment where independent execution and adaptability are essential
  • **Pay Transparency**
  • This is a full-time, exempt position eligible to receive a base salary. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience.
  • Initial base salary range for this remote position = CAD $45,000-$75,000
  • **Equal Opportunity**
  • REBEL is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, pregnancy, or any other characteristics protected by law. REBEL is committed to compliance with all applicable fair employment practice laws. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact careers@fromrebel.com
  • *REBEL may, from time to time, use AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.*
see more ecommerce jobs in canada →