Senior Director, Growth and Lifecycle Marketing

• We're hiring a Senior Director of Growth & Lifecycle — a strategic, fast-paced, hands-on leader who will own the full customer journey from first touchpoint to long-term retention.
• This role sits at the intersection of performance marketing, creator-driven growth, and lifecycle strategy — connecting every acquisition channel with the retention engine that drives real, sustainable

Ltv

• You'll oversee Paid Media, Podcast, Affiliate, Influencer, Content, OOH, OTT, Email, and SMS — and you won't just manage them. You'll integrate them into a seamless, data-driven growth system.
• **Please note that this is a hybrid position of 4 days/week in our Los Angeles office.**
• **What You'll Do**
• Build and execute a comprehensive full-funnel growth strategy spanning acquisition, lifecycle, and retention marketing, directly aligned to company objectives and long-term business growth
• Own and scale Affiliate programs, including partner strategy, commission structures, incrementality tracking, and performance optimization
• Lead Influencer & Creator Marketing from end-to-end — program design, sourcing, contracting, relationship management, and performance measurement
• Drive Content strategy that fuels both top-of-funnel acquisition and deeper customer engagement across the customer lifecycle
• Own Lifecycle Marketing strategy across email, SMS, onboarding, customer journey orchestration, retention, loyalty, and reactivation programs
• Manage and integrate marketing channels across Paid Media, Affiliate, Podcast, OOH, OTT, Email, SMS, and emerging growth channels to create cohesive, data-driven customer experiences
• Own and optimize a multi-million dollar Growth and Retention/CRM budget with a strong focus on CAC, LTV, retention, incrementality, and overall ROI
• Implement and scale rigorous testing frameworks — including A/B, lift, incrementality, and multivariate testing — across acquisition and lifecycle channels to continuously improve performance
• Analyze campaign, channel, and customer data to identify growth opportunities, optimize funnel performance, and drive measurable business impact
• Partner cross-functionally with Product, CX, EDP, Finance, and Creative teams to deliver seamless, customer-centric experiences across every touchpoint
• Collaborate closely with Creative teams to develop high-performing briefs and campaigns informed by acquisition, retention, and customer behavior insights
• Oversee external agencies, vendors, and strategic partners to ensure strong execution, operational excellence, and scalable growth across all marketing functions
• Lead and mentor a high-performing team across acquisition, performance marketing, and lifecycle/CRM functions, fostering a culture of accountability, experimentation, and continuous optimization
• Deliver regular reporting, insights, and strategic recommendations to executive leadership on growth, retention, lifecycle performance, and overall marketing effectiveness
• **What You Have**
• Bachelor’s degree in Marketing, Business, or related field
• 8+ years of experience in growth and lifecycle marketing, ideally within a DTC environment
• Proven success managing both acquisition and retention channels, including Paid Media, Email, SMS, and Affiliate (Podcast, OOH, OTT a plus)
• Experience in DTC subscription or membership models
• Familiarity with advanced lifecycle tools and personalization strategies
• Experience with tools such as Google Analytics, Segment, Iterable, Looker, Asana, Bazaarvoice, and Channable
• Strong track record of managing and optimizing multi-million dollar media budgets with a data-driven approach
• Deep understanding of customer lifecycle metrics (LTV, CAC, retention, churn, cohort analysis)
• Experience with attribution and measurement frameworks, with a thoughtful perspective on incrementality and multi-touch attribution
• Strong leadership and stakeholder management skills, with the ability to influence cross-functional teams
• Excellent analytical, communication, and problem-solving skills
• Results-oriented mindset with a passion for driving scalable, sustainable growth
• *The base salary range for this full-time position is $175,000 -$200,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting does not include any bonus, equity, or benefits you may be eligible for.*
• **WHY WORK AT MEUNDIES?**
• **It's more than a job.**
• We have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here - we celebrate it all!
• **We look at the necessities.**
• We offer competitive salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more.
• **We have an office you’ll enjoy going to.**
• We work in our office Monday - Thursday. Friday is a remote/work-from-home day. We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. We’re dog-friendly, so your furry coworker can join you anytime.
• **We don’t forget the most important things.**
• We want MeUndies to be a place where you feel safe and comfortable, and we encourage our employees to hold us accountable for keeping it that way. We encourage open communication and a People Ops team that is ready to help. When you work at MeUndies, we take your needs as an employee (and a person) seriously. Our doors are always welcome to feedback and suggestions!
• **Plus those special extra things.**
• We also know how important it is to connect with your team members outside of everyday work. We offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You’ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints.
• *MeUndies is an equal opportunity employer and is committed to providing a workplace and hiring process free from discrimination. All employment decisions will be made, and all qualified applicants will be considered, without regard to age, race, creed, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), ethnicity, national origin, ancestry, disability status, veteran status, genetic information, marital status, citizenship status or other legally protected characteristic protected by federal, state, or local law. In addition, MeUndies will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.*