eg

Senior Paid Media Specialist

company
Jaywing Australia
location
Melbourne, Victoria, AU
work mode
hybrid
posted
16 Apr
  • **Senior Paid Media Specialist**
  • Hi, we’re Jaywing.
  • We’re a talented bunch of creatives, developers, designers, content makers, strategists and technologists - our difference is our strength.
  • A unique blend of specialists that collaborate as one, constantly introducing new perspectives to the problems we solve.
  • We strive to deliver highly effective, intelligent work.
  • We scrutinise insight, to find proof.
  • To create the best conditions for success.
  • To take risks that aren’t risky at all.
  • To leave nothing to chance.
  • And we’re on the hunt for a
  • **Senior Paid Media Specialist**
  • to join our Paid Media team in Melbourne.
  • **About the role**
  • We’re looking for a hands-on paid media specialist who combines technical depth with strong commercial and client instincts.
  • This role sits at the heart of delivery. You’ll be the primary operator on key Tier 1 accounts, while also managing a broader portfolio. You won’t just execute — you’ll shape strategy, influence direction, and lead conversations with clients around what’s working and why.
  • You’ll need to be as comfortable in-platform as you are presenting recommendations, challenging thinking, and translating performance into clear, actionable insights.
  • **Day to day you’ll:**
  • Manage paid media campaigns end-to-end across Google Ads, Meta and other platforms
  • Own performance across key Tier 1 accounts, including budgets, pacing and strategy
  • Manage a portfolio of Tier 2 and Tier 3 clients with consistency and rigour
  • Lead client calls, presenting performance insights and clear next steps
  • Analyse performance deeply, identifying true drivers rather than surface metrics
  • Optimise product feeds across Shopping and Performance Max campaigns
  • Develop 3-month tactical roadmaps, including testing and growth strategies
  • Collaborate with Creative, Data, SEO and Client Services teams to deliver integrated outcomes
  • Use automation, scripts and AI tools to improve efficiency and performance
  • **We’re looking for someone who:**
  • Has 3–5 years’ hands-on paid media experience (agency preferred)
  • Is highly proficient across Google Ads (Search, Shopping, PMax, Display, YouTube) and Meta
  • Understands product feed optimisation and eCommerce performance drivers
  • Can translate data into clear, commercially relevant insights
  • Is confident leading client conversations and building strong relationships
  • Has experience with GA4, Looker Studio and tracking (GTM, server-side tagging)
  • Is comfortable working with automation, scripts and AI tools
  • Stays curious and up to date with industry developments
  • **Bonus if you:**
  • Have experience beyond Google and Meta platforms
  • Have worked with the Google Ads API or built custom tools
  • **In return we’ll give you:**
  • A genuine commitment to your development and career progression
  • A no-blame culture that encourages experimentation and learning
  • A collaborative team with deep expertise across strategy, creative and performance
  • A hybrid working model and a great CBD office on Flinders Lane
  • A culture that values balance, wellbeing and inclusion
  • **Plus:**
  • Remote working from another time zone (up to 8 weeks per year)
  • Birthday leave
  • A wellbeing day each year
  • If you’re a
  • **Paid Media Specialist**
  • who thrives on being close to the work, enjoys solving complex performance challenges, and wants to make an impact — we’d love to hear from you.