Senior Paid Media Specialist
- company
- Jaywing Australia
- location
- Melbourne, Victoria, AU
- work mode
- hybrid
- posted
- 16 Apr
- **Senior Paid Media Specialist**
- Hi, we’re Jaywing.
- We’re a talented bunch of creatives, developers, designers, content makers, strategists and technologists - our difference is our strength.
- A unique blend of specialists that collaborate as one, constantly introducing new perspectives to the problems we solve.
- We strive to deliver highly effective, intelligent work.
- We scrutinise insight, to find proof.
- To create the best conditions for success.
- To take risks that aren’t risky at all.
- To leave nothing to chance.
- And we’re on the hunt for a
- **Senior Paid Media Specialist**
- to join our Paid Media team in Melbourne.
- **About the role**
- We’re looking for a hands-on paid media specialist who combines technical depth with strong commercial and client instincts.
- This role sits at the heart of delivery. You’ll be the primary operator on key Tier 1 accounts, while also managing a broader portfolio. You won’t just execute — you’ll shape strategy, influence direction, and lead conversations with clients around what’s working and why.
- You’ll need to be as comfortable in-platform as you are presenting recommendations, challenging thinking, and translating performance into clear, actionable insights.
- **Day to day you’ll:**
- Manage paid media campaigns end-to-end across Google Ads, Meta and other platforms
- Own performance across key Tier 1 accounts, including budgets, pacing and strategy
- Manage a portfolio of Tier 2 and Tier 3 clients with consistency and rigour
- Lead client calls, presenting performance insights and clear next steps
- Analyse performance deeply, identifying true drivers rather than surface metrics
- Optimise product feeds across Shopping and Performance Max campaigns
- Develop 3-month tactical roadmaps, including testing and growth strategies
- Collaborate with Creative, Data, SEO and Client Services teams to deliver integrated outcomes
- Use automation, scripts and AI tools to improve efficiency and performance
- **We’re looking for someone who:**
- Has 3–5 years’ hands-on paid media experience (agency preferred)
- Is highly proficient across Google Ads (Search, Shopping, PMax, Display, YouTube) and Meta
- Understands product feed optimisation and eCommerce performance drivers
- Can translate data into clear, commercially relevant insights
- Is confident leading client conversations and building strong relationships
- Has experience with GA4, Looker Studio and tracking (GTM, server-side tagging)
- Is comfortable working with automation, scripts and AI tools
- Stays curious and up to date with industry developments
- **Bonus if you:**
- Have experience beyond Google and Meta platforms
- Have worked with the Google Ads API or built custom tools
- **In return we’ll give you:**
- A genuine commitment to your development and career progression
- A no-blame culture that encourages experimentation and learning
- A collaborative team with deep expertise across strategy, creative and performance
- A hybrid working model and a great CBD office on Flinders Lane
- A culture that values balance, wellbeing and inclusion
- **Plus:**
- Remote working from another time zone (up to 8 weeks per year)
- Birthday leave
- A wellbeing day each year
- If you’re a
- **Paid Media Specialist**
- who thrives on being close to the work, enjoys solving complex performance challenges, and wants to make an impact — we’d love to hear from you.