Senior Performance Marketing Lead

• **N.B.**
• *This is a*
• *hybrid role with at least 1-2 days a week*
• *from our London office near Farringdon.*
• **About the client**
• When was the last time you made a new friend? The quality of your relationships is the single most important factor for your mental health. Travel has a unique ability to fast-forward the friendship-making process, which is why we’re on a mission to create one million meaningful friendships using the power of travel and technology as a platform for human connection.
• We create curated social adventures for solo travellers in their 30s, 40s and 50s. Since launching in 2014, we’ve seen impressive year-on-year growth and become the category leader in a thriving, rapidly expanding market with the majority of our business now in the US.
• We’re well-funded, we’ve shaken up an outdated industry, and we see ourselves as a friendship company far more than a travel company. Our culture is down-to-earth, hard-working and compassionate, built by exceptional people who care deeply about doing work we’re proud of.
• **The Role:**
• Meta is one of our most important acquisition channel. We're looking for a Performance Marketing Lead to own it - reporting to the Co-Founder/CMO and working alongside our Director of Growth. This is not a purely executional role. We're looking for someone who thinks strategically, challenges ideas, and takes real ownership of growth.

You'll own execution today

• budgets, campaigns, launches. But the role is moving fast toward strategic judgment - deciding what to test, reading what the data means, and turning performance into creative direction. We're building the tools and infrastructure to make that shift real.
• We’re a brand people genuinely love, solving a real problem for solo travellers who want adventure and connection. Here’s what makes this role different:
• You’ll work closely with the Co-Founder/CMO and a highly talented brand team dedicated to building Meta creative.
• User-generated content is at the heart of what we do, powered by a highly engaged customer base that fuels our creative strategy.
• The role grows as our AI infrastructure grows. You’ll help shape what performance marketing looks like in an AI world.
• This is a full-time, permanent role; the working style is
• **hybrid with at least 1-2 days a week**
• from our London office near Farringdon.
• **Where you will spend your time:**
• Own Meta end-to-end: strategy, structure, budgets, performance against CAC and revenue targets.
• Lead the creative loop alongside our Head of Content & Creative Strategist - ideate, brief, feedback, launch, read the data, iterate. This is one of the most important parts of the role.
• Turn creative performance data into a clear direction for the next round of work.
• Maintain consistent creative testing velocity across hooks, formats, angles, and audiences.
• Diagnose performance shifts fast - CPMs, funnel drop-off, fatigue, attribution noise.
• Work with Product and Web teams on landing pages, conversion, and funnel improvement.
• Collaborate with the tech & data team on tracking & signal / event quality.
• Be the internal point of accountability for Google Ads via our external agency.
• **What we’d love to see from you:**
• At least three recent years running Meta campaigns as your primary focus, managing substantial budgets.
• A proven creative loop - you’ve used performance data to drive creative iteration and can show the results.
• Strong creative eye. You can articulate what makes an ad work and give sharp, actionable feedback.
• Confidence with data. You spot patterns, form hypotheses, and move quickly.
• Full-funnel thinking - acquisition through to conversion.
• Genuine curiosity about AI. You’re already using AI tools to work faster.
• You obsess over the customer as much as the data.
• You move fast, test often, and focus on the few things that actually drive growth.
• You use data to find truth, not to confirm what you already believe.
• Collaborative without being passive. Strong opinions, loosely held — especially with the creative team.
• Humble and curious. You don’t assume what worked before will work here.
• **Nice to Haves**
• Experience in travel, marketplaces, or high-consideration purchases.
• Background running Google Ads before or alongside Meta.

Experience with cro and landing page testing

• **This Role Isn’t For You If**
• Your experience is primarily in app installs, impulse purchases, or short-attribution environments. Those are valuable skills - they’re just not the problems we’re solving. This is a high-AOV, long-consideration, emotion-led purchase.