TikTok Shop Paid Media Specialist

• **Who we are**
• From a founding team that has built a portfolio of companies collectively valued at over $300 Million, including other leading TikTok-specialized agencies, MomentIQ specializes in building TikTok Shop into a profitable channel for major brands — spanning TikTok Shop Management, Seller LIVEs, Creator LIVEs, and an elite Creator Community designed to maximize affiliate

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• **MomentIQ - By the Data**
• $120M+/year driven on TikTok Shop - plus $130M in annual revenue generated by our shop brands
• We produce 600+ hours of LIVE selling events monthly, with 30M average U.S. impressions per LIVE and $300K average revenue per LIVE showcase
• Creator Community performance: 10K+ affiliate videos created in under 120 days, $67K+ GMV driven by a single top affiliate, and $700K+ GMV reached within five months of launch
• TikTok awarded MomentIQ the #1 US TikTok Shop Partner in the US at selling products via TikTok Shop posts (“seller short video campaigns”, Q3 2025)
• Create. Connect. Convert.
• **Own a Piece of What You’re Building**
• Part of the magic of MomentIQ is that everyone here owns a piece of what we’re building. Everyone owning a piece of the upside is part of what has enabled us to bring together the best team in the industry - and it’s part of what makes the MomentIQ culture so special.
• With a valuation well into the tens of millions as of our last private equity round, a MomentIQ equity package is a very special opportunity that even the leading US venture capitalists literally cannot buy their way into for any price.
• When MomentIQ wins, we all win.
• **The Role**
• **TikTok Shop Paid Media Specialist**
• This is a high-ownership role for someone who can lead GMV Max strategy, manage significant paid media budgets, and turn TikTok Shop paid media into a profitable growth engine for major brands.
• You’ll become one of the leads on managing GMV Max for some of MomentIQ’s highest-profile accounts, owning campaign execution, optimization, reporting, and strategic recommendations across accounts with monthly budgets of $250k+.
• This is not a traditional media buying role where success comes from sitting inside Ads Manager and making minor bid tweaks. TikTok Shop paid media now sits at the center of a full commerce ecosystem: product selection, ROI targets, budget pacing, affiliate content, shoppable video supply, LIVE performance, Seller Center mechanics, promotional strategy, and client expectations.
• Your job is simple to describe and hard to do:
• Make GMV Max work profitably,
• Repeatedly,
• at scale.
• This position will be a hybrid role based in Los Angeles. We’re flexible on remote, but prefer team members be LA-based so they can attend in-person events like our creator LIVE showcases. This ecosystem hits different when you can drop by the office on a Tuesday and see an MIQ creator move $250k in GMV in a single

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• **About You**
• If you’re looking to work somewhere fast-paced, collaborative, and industry-leading - with a bunch of killers - we’d love to meet you. We’re looking for someone who can own paid media performance with urgency, precision, and commercial judgment.
• You:
• Have hands-on TikTok Shop paid media experience, ideally with GMV Max
• Have managed six-figure monthly paid media budgets, with a strong preference for $250k+ monthly budget ownership
• Think in data but understand content - comfortable analyzing performance while identifying the creative, affiliate, product, offer, or LIVE inputs that are driving results
• Understand that GMV Max performance depends on the whole TikTok Shop system: hero SKUs, offers, product listings, affiliate videos, shoppable creative, LIVE moments, pricing, inventory, and shop conversion
• Are highly motivated, fast-learning, and excited to work on an agile, close-knit team
• Are passionate about social commerce, creator commerce, affiliate commerce, and performance marketing
• Are incredibly organized and thrive while juggling multiple accounts, budgets, priorities, and deadlines
• Communicate clearly and confidently with clients, creators, Account Managers, Campaign Coordinators, LIVE teams, and internal leadership
• Have an entrepreneurial mindset and stay tapped into emerging TikTok Shop platform changes, paid media trends, and GMV Max best practices
• Can evaluate performance through both the numbers and the commercial reality behind them
• **What You’ll Be Doing**
• **Own GMV Max Growth**
• Lead GMV Max strategy across a portfolio of high-profile TikTok Shop accounts
• Manage and optimize Product GMV Max and LIVE GMV Max campaigns with $250k+ monthly budgets
• Set, monitor, and optimize budgets, ROI targets, pacing, product selection, creative sources, and scaling decisions
• Build paid media roadmaps that drive measurable GMV lift weekly, monthly, and quarterly
• Identify when campaigns should scale, hold, reset, narrow to hero SKUs, shift budget, or pause
• Act as the paid media expert for account teams, helping brands make decisions across spend, offers, products, creators, content, and LIVE strategy
• **Performance, Reporting & Optimization**
• Analyze KPIs including GMV, spend, ROI/ROAS, CVR, AOV, CAC, CPA, take rate, contribution margin, affiliate contribution, product-level performance, and LIVE GMV/hour
• Prepare and present data-backed performance reports, insights, and strategic recommendations
• Diagnose performance shifts across creative fatigue, offer weakness, product mix issues, affiliate content gaps, inventory constraints, listing conversion issues, LIVE performance, or attribution noise
• Track current and prior-period performance, including 14-day GMV, spend, pacing, and channel health
• Maintain clean reporting and performance tracking across TikTok Ads Manager, TikTok Seller Center, Google Sheets, Monday.com, and internal dashboards
• Turn performance data into clear next steps for Account Managers, clients, leadership, and channel owners
• **GMV Max Campaign Operations**
• Operate confidently across TikTok Ads Manager, TikTok Seller Center, Business Center, and TikTok Shop reporting
• Manage GMV Max setup, account access, authorization needs, primary ad account implications, product selection, campaign structure, and troubleshooting
• Monitor how Product GMV Max and LIVE GMV Max interact with existing shop ads, LIVE campaigns, product campaigns, creator content, and affiliate content
• Partner with account teams on Seller Center levers that impact conversion: listings, pricing, promos, bundles, flash sales, campaign registrations, shop health, and compliance
• Flag operational issues early when they may impact paid performance, including inventory, fulfillment, product badging, account access, listing quality, or client-side delays
• **Creative, Affiliate & Content Supply**
• Partner with affiliate, creator, and content teams to ensure GMV Max has enough high-quality shoppable video and authorized creator content to scale
• Give clear feedback on what creative is converting, what hooks or offers are working, and what content gaps are blocking paid growth
• Translate paid performance insights into creative briefs, creator guidance, affiliate priorities, and product-angle recommendations
• Work with internal teams to ensure top affiliate and brand content is properly authorized, labeled, structured, and available for GMV Max use
• Understand that the best GMV Max operators do not just manage spend; they manage the creative and commerce inputs that make the algorithm work
• **LIVE + Shoppable Commerce Coordination**
• Monitor LIVE GMV Max performance and identify when LIVE traffic, host quality, offer strategy, product selection, or creative supply is helping or hurting results
• Brief teams on hooks, offers, product positioning, hero SKUs, and brand guardrails based on paid media performance
• Help identify scaling opportunities across offers, promos, creator mix, content formats, paid affiliate, organic affiliate, and LIVE programming
• **Client & Cross-Functional Leadership**
• Join client calls when paid strategy, GMV Max performance, budget pacing, or scaling decisions need a senior paid media operator in the room
• Communicate clearly and commercially: what is happening, why it matters, what we recommend, and what action is needed
• Work closely with Account Managers, Campaign Coordinators, LIVE teams, Creative teams, Operations, and leadership to make sure paid media is connected to the full TikTok Shop growth plan
• Bring a high-ownership mindset to ambiguous problems, especially on fast-moving accounts with large budgets and senior client visibility
• Become a trusted advisor internally and externally on how MomentIQ should scale paid TikTok Shop growth
• **Requirements**
• TikTok Shop paid media background - hands-on experience managing TikTok Shop Ads, GMV Max, & Spark Ads
• 3 to 6+ years of paid media, performance marketing, ecommerce, marketplace growth, or social commerce experience
• Proven experience managing significant monthly budgets; $250k+ monthly budget experience strongly preferred
• Strong analytical ability across GMV, spend, ROAS/ROI, CVR, AOV, CPA/CAC, take rate, pacing, and margin
• Comfort building and maintaining performance trackers, forecasts, reporting views, and action-item workflows
• Strong understanding of ecommerce fundamentals: offers, product listings, pricing, bundles, promotions, inventory, conversion, and contribution margin
• Clear written and verbal communication skills, including client-facing performance explanations
• Love what you do - have real passion for building and executing campaigns, systems, and companies
• Ecstatic about the idea of changing your life with 3-5 years of grinding and building - excited about long hours in exchange for learning to build companies at scale + meaningful equity upside
• Humble and high-output - you’ll work with elite builders across industries; bring deep expertise, check ego, keep learning
• Someone we want to hang out with - we’re past the years of working with people we’re not excited to see every day
• If this sounds like what you’re looking for in this stage of life, we encourage you to apply.