conversion rate calculator.
orders ÷ sessions × 100
- current cvr
- 2.50%
- current revenue
- $27,200
- orders to hit 3% cvr
- 384
- revenue at 3% cvr
- $32,640
- revenue with +0.5pp cvr lift
- $32,640
> worked example
Your store had 12,800 sessions last month and 320 orders, a 2.50% CVR. At an $85 AOV that's $27,200 in revenue. If you hit a 3% target CVR at the same traffic, you'd need 384 orders, $32,640 in revenue, a $5,440 uplift with zero extra ad spend. Lifting CVR by just 0.5 percentage points from 2.5% to 3.0% adds that $5,440, illustrating why CRO often beats buying more traffic.
takeaway, A 0.5pp CVR lift at 12,800 sessions is worth more than the cost of most A/B testing tools. Fix the funnel before buying more traffic.
> when operators reach for this
- DTC operators benchmarking their CVR against the 2–4% ecommerce average to prioritise CRO vs paid traffic investment.
- Growth leads building a business case for a landing page or checkout redesign by quantifying the revenue upside of a given CVR lift.
- Media buyers checking whether a drop in attributed revenue is a traffic quality problem or a conversion problem.
- Ecommerce managers running a quarterly review who need to show the revenue impact of site improvements already shipped.
- Founders setting a target CVR for a new product line and back-calculating the orders needed to hit a revenue goal.
> the calculation
- conversion rate
orders ÷ sessions × 100 - orders at target cvr
target cvr % × sessions ÷ 100 - revenue at target cvr
orders at target cvr × aov - revenue with cvr lift
(current cvr % + lift pp) × sessions ÷ 100 × aovlift pp = percentage-point increase, e.g. 0.5 lifts 2.5% → 3.0%