Conversion Rate Optimization (CRO) Manager

company: Stellantis
location: Rivalta di Torino, Piedmont, Italy
posted: 18 May

**ABOUT THE ROLE**
We are looking for an Conversion Rate Optimization (CRO) Manager to improve
**customer experience**
and drive measurable growth across the
**digital funnel**
In this role, you will focus on understanding user behavior, removing friction points and running data driven experiments to continuously improve conversion performance. You will work closely with
**UX/UI, product, development and analytics teams**
to turn insights into impactful improvements across the eCommerce platform.
This position is ideal for a curious, analytical and experimentation minded professional who enjoys optimizing journeys, testing hypotheses and delivering tangible business results.
**WHAT YOU WILL DO**
As CRO Manager, you will:
Analyze the
**end to end customer journey**
and optimize conversion funnels across the platform.
Identify
**conversion bottlenecks**
and user friction points using digital tools (heatmaps, session recordings, funnel analysis) as well as qualitative inputs (customer feedback, service insights).
Design, execute and scale
**A/B tests**
and experimentation strategies.
Improve
**key performance metrics**
such as conversion rate, add to cart rate and checkout completion rate.
Drive
**cross selling and upselling initiatives**
enhancing customer value and experience.
Optimize
**key pages**
(PDP, PLP, cart, checkout) in collaboration with UX/UI designers and development teams.
Partner closely with Analytics to monitor performance, validate hypotheses and support data driven decisions.
**WHO YOU ARE**
**4–8 years of experience in Conversion Rate Optimization**
product optimization or digital performance roles.
Strong analytical and problem solving skills, with a test and learn mindset.
Hands on experience with
**analytics and experimentation tools**
(e.g. GA4, Amplitude, Mixpanel, Hotjar or similar).
Solid understanding of user
**behavior, funnels and conversion dynamics**
Experience working in
**eCommerce or digital product environments**
Ability to collaborate effectively with
**cross functional teams**
(UX, tech, product, analytics).
Attention to detail combined with a structured, results oriented approach.
Fluent English.
**HOW SUCCESS IS MEASURED**
Overall conversion rate improvement
Add to cart rate growth
Checkout completion rate
Average order value (AOV)
Revenue per visitor
**WHY THIS ROLE**
Make a direct impact on customer experience and revenue performance
Work in a data driven, experimentation focused environment
Collaborate with multidisciplinary teams shaping digital products
Play a key role in continuously improving how users engage with eCommerce platforms
*At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.*