Email & Lifecycle Marketing Specialist
- company
- Tesla
- location
- Melbourne, Victoria, AU
- posted
- 17 Apr
- **What To Expect**
- Tesla is looking for a highly motivated Email & Lifecycle Marketing Specialist to join the ANZ Marketing team. This role owns the end-to-end design, execution, optimisation, and measurement of email campaigns and multi-channel lifecycle journeys across Tesla vehicle products. The successful candidate will deliver measurable improvements in customer acquisition, conversion, retention, and revenue while upholding Tesla brand standards across all owned and partner channels.
- This role can be based in Sydney, Melbourne or Auckland
- **What You'll Do**- Own and execute weekly email campaigns and automated lifecycle journeys (onboarding, nurture, post-purchase, service & delivery, Energy cross-sell/upsell, loyalty, win-back, and referral) using marketing automation platforms.
- Build high-performing copy, coordinate with creative and analytics teams, and manage QA, segmentation, A/B testing (subject lines, send times, content, timing), and deployment to achieve defined performance targets.
- Analyse campaign performance and ROI using first-party data, Tesla CRM, and telemetry; produce weekly insights, monthly post-campaign reports, and clear optimisation recommendations that drive incremental revenue and retention lift.
- Implement RFM and behavioural segmentation to personalise journeys; track attributable revenue, conversion rates, and retention metrics for vehicle customer cohorts.
- Act as brand custodian: ensure all assets, tone of voice, and partner communications align with Tesla guidelines; provide timely approvals and toolkits to Certified Installers and field teams.
- Collaborate cross-functionally with Sales, Service, Charging, Energy, Design, Legal, and Global Marketing to align lifecycle programs with quarterly business objectives and regional demand-generation calendars.
- Identify and implement process improvements and automation opportunities to scale operations while maintaining 95%+ list hygiene and full regulatory compliance.
- Support ad-hoc marketing requests from regional stores and channel partners, including print collateral templates and local-area activations.
- Continuously monitor industry benchmarks and competitor lifecycle tactics, feed insights into the ANZ annual marketing plan.
- **What You'll Bring**
- The Ideal Candidate
- Self-starter with a bias for action who thrives in a fast-paced environment where no two days are the same and multiple priorities must be managed simultaneously.
- Data-driven marketer who uses analytics to inform decisions, draws actionable insights, and presents findings clearly to senior stakeholders.
- Strong communicator who can distil complex topics, write high-converting copy, and influence cross-functional teams.
- Proactive problem-solver with impeccable attention to detail, urgency, and ownership of outcomes.
- Team player who leads by example and builds effective relationships across local and global functions.
- What You’ll Bring
- 3–5 years of hands-on experience in email marketing and lifecycle/CRM programs within e-commerce, automotive, fintech, or high-growth DTC environments (proven track record of measurable revenue or retention lift required).
- Demonstrated expertise building and optimising automated journeys, A/B testing, segmentation, and performance reporting.
- Proficiency in marketing automation platforms (Salesforce Marketing Cloud or equivalent); strong working knowledge of CRM systems, Google Analytics, and Excel.
- Exceptional written and verbal communication skills; ability to present to all levels of management.
- Passion for using data and consumer behaviour insights to drive business outcomes; high sense of urgency and creative thinking that delivers results.
- Bachelor’s degree in marketing, communications, or related field (or equivalent proven ability to execute high-impact campaigns).
- Ability to travel occasionally within ANZ for events or store support.
- This role reports directly to the Marketing Manager – ANZ and is a key addition to the growing Marketing team in Australia and New Zealand. It is designed for operational excellence: every campaign and journey will be measured, optimised, and directly linked to revenue and retention KPIs.
- Tesla