Paid Media Specialist
- company
- Pear Tree.
- location
- Manila, National Capital Region, Philippines (remote)
- work mode
- remote
- posted
- 17 May
- **Position:**
- PAID MEDIA SPECIALIST (GOOGLE ADS)
- **Salary range**
- up to ₱115,000 PHP/month (The final amount will be at the the client discretion basing on the candidate's skills and experience.)
- **Working Hours:**
- Comfortable working across time zones for AU, US, and NZ markets
- **Work set-up:**
- 100% Remote work
- **Holidays**
- New Zealand Public Holidays
- **ABOUT THE COMPANY**
- We are a full-service digital marketing agency specializing in performance-driven campaigns for clients in healthcare, wellness, and other regulated industries. Our focus is on combining creativity, data, and compliance expertise to deliver measurable results in complex regulatory environments.
- **ABOUT THE ROLE**
- We are seeking a seasoned Paid Media Specialist to manage and optimise Google Ads campaigns across Australia, the US, and New Zealand. This hands-on, execution-focused role requires precision in budget management, campaign strategy, and regulatory compliance in therapeutic goods marketing. You will oversee the full campaign lifecycle — from planning and launch to optimisation and reporting — handling monthly media spends ranging from $10K to $250K+.
- **Key Duties & Responsibilities**
- Plan, build, launch, and optimise Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen.
- Manage and execute Meta Ads (Facebook & Instagram) campaigns as a secondary channel, including audience strategy, creative testing, and performance optimisation.
- Allocate and manage monthly media budgets ($10K-$250K+) across multiple accounts, platforms, and markets (AU, US, NZ).
- Develop bidding strategies, audience segmentation, ad copy testing, and landing page recommendations to drive measurable performance.
- Ensure campaigns comply with Google's Therapeutic Goods Advertising (TGA) policies and, where applicable, AHPRA advertising guidelines.
- Monitor and adapt campaigns in response to regulatory or platform policy changes.
- Deliver clear, actionable performance reporting to stakeholders and clients.
- Collaborate with creative, content, and web teams to optimise full-funnel conversion performance.
- Stay updated on Google Ads platform changes, beta features, and emerging best practices.
- **Who You Are**
- Detail-oriented and compliance-conscious.
- Commercially minded — every media dollar counts.
- Clear communicator able to translate campaign performance for non-technical stakeholders.
- Self-directed and proactive.
- Comfortable working across time zones for AU, US, and NZ markets.
- **What We Offer**
- Competitive salary and benefits.
- Flexible, hybrid, or remote working arrangements.
- Opportunity to work across international markets in a high-impact role.
- Collaborative team that values expertise, autonomy, and results.
- Professional development budget for conferences and certifications.
- **Requirements**
- **Must Have:**
- 5+ years of hands-on Google Ads management experience.
- Proven experience managing monthly media spends between $10K-$250K+.
- Strong knowledge of TGA ad policies for restricted healthcare/therapeutic verticals.
- Experience running campaigns in AU, US, and/or NZ markets with understanding of regional nuances.
- Deep proficiency in Google Ads campaign types: Search, PMax, Display, YouTube/Video, and Demand Gen.
- Hands-on experience with Meta Ads (Facebook & Instagram).
- Strong analytical skills with experience in GA4, Looker Studio, and Excel/Sheets.
- Excellent attention to detail, especially around compliance and budget management.
- **Highly Desirable:**
- Familiarity with AHPRA advertising guidelines.
- Google Ads certifications (Search, Display, Video, Measurement).
- Experience in conversion tracking setup, attribution modelling, and offline conversion imports.
- Familiarity with Tag Manager, SA360, or other bid management platforms.
- Agency experience managing multiple client accounts.
- Understanding of complementary paid channels (Microsoft Ads, Programmatic).
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