eg
jobs/living.fit

Product Content & SEO Manager

company
Living.Fit
location
US (remote)
work mode
hybrid
posted
25 Apr
  • **About Living.Fit**
  • Living.Fit is a curated fitness marketplace built around one idea: the right gear, the right guidance, and the right content — all in one place. We sell and fulfill equipment from 150+ brands, with gym flooring and resistance bands as our highest-revenue categories. We're now investing heavily in product-led SEO — turning our catalog architecture into a search traffic engine — and we need one person to own it.
  • **The Role**
  • This is a hybrid Product Content Manager and Product-Led SEO specialist. You'll define what every product page says, how every collection is structured, and how Living.Fit becomes the category authority for fitness equipment online. It's a high-ownership, early-stage role with real impact on how the business grows.
  • **What You'll Own**
  • **Product Page Setup & Definitions**
  • Write and standardize product descriptions across 10,000+ SKUs. Define the content template. Set up products in Shopify — tags, metafields, collection assignments, variant naming. Rewrite vendor-supplied copy to Living.Fit standards.
  • **Collection & Category Page Architecture**
  • Own the metadata and content blocks for every collection page. Build decision modules, comparison tables, and educational content blocks that turn product grids into decision hubs.
  • **Product-Led SEO Execution**
  • Build filtered sub-collection pages with clean URLs (/rubber-flooring/8mm, /resistance-bands/pull-up-assistance). Create use-case landing pages. Turn our flooring calculator and install guides into indexable content destinations. Develop brand pages for top vendors. Track rankings and performance monthly.
  • **Blog & Content Integration**
  • Audit 370+ existing blog posts for keyword gaps and product link opportunities. Build internal linking structures that flow blog traffic to category and product pages. Align editorial calendar with inventory and launches.
  • **Merchandising & Conversion**
  • Identify bundle opportunities. Build situation-based buying paths (Garage Gym Setup, Apartment Gym Starter, Heavy Lifting Kit). Write and test PDP headlines and above-the-fold copy.
  • **What We're Looking For**
  • 3–5+ years in ecommerce or product-led SEO
  • Hands-on Shopify experience (products, collections, metafields, URL structure)
  • Strong product copywriting — clear, benefit-led, keyword-informed
  • Catalog thinking — you see structure and opportunity in large SKU sets
  • Fluent in GSC, GA4, and keyword tools (Ahrefs, Semrush, or similar)
  • Self-directed — you manage your own priorities and ship continuously
  • Fitness context — you understand what the fitness equipment buyer searches for and what converts them
  • **Nice to have:**
  • programmatic SEO experience, Shopify metafield architecture, comparison tool or buying guide builds, basic HTML/CSS
  • **What Success Looks Like**
  • →
  • **30 days:**
  • Collection page audit complete. Product content template defined and applied to top SKUs. →
  • **90 days:**
  • Flooring category rebuilt as a decision hub. Filtered sub-collections live. Calculator promoted to SEO landing page. →
  • **6 months:**
  • Use-case hubs live for Garage Gym, Apartment Gym, Heavy Lifting, and Home CrossFit. →
  • **12 months:**
  • Living.Fit ranks page 1 for primary flooring and resistance band terms. 500+ products fully standardized.