Paid Media Specialist
- company
- Living.Fit
- location
- United States
- work mode
- remote
- posted
- 18 Jul
- **Location:**
- Remote (US-based only)
- **Type:**
- Full-time
- **Reports to:**
- Founder/Owner
- **Compensation:**
- $55,000–$65,000 base, depending on experience
- About Living.Fit
- Living.Fit is a curated home gym equipment and supplement marketplace based in Austin/Dallas, TX, founded in 2018. We help home gym owners build the setup of their dreams — from rubber flooring and resistance bands to premium supplements. We're scaling toward our next stage of growth, and paid acquisition is a key lever we haven't fully built out yet.
- The Role
- We're looking for someone to build and own our paid media function from the ground up — Google Ads and Meta to start, with room to expand. This isn't a role where campaigns already exist and you optimize what's there; you'll be setting up account structure, campaign types, tracking, and budgets largely from scratch, then scaling what works.
- You should be comfortable being the only person in the building who lives in these platforms day to day — hands-on with campaign builds, not just reviewing someone else's work.
- What You'll Do
- Build out and structure Google Ads accounts (Search, Shopping/Performance Max, and potentially YouTube) from the ground up
- Build out and structure Meta Ads accounts (Facebook/Instagram) including creative testing frameworks and audience strategy
- Set and manage budgets, bids, and targeting to hit target ROAS/CAC, scaling spend as performance proves out
- Ensure tracking is set up correctly — conversion tracking, pixel/CAPI implementation, UTM structure — and troubleshoot when numbers look off
- Coordinate with our product catalog (Google Merchant Center feed, product data) to keep Shopping campaigns clean and performant
- Run creative and audience tests, and report back on what's working with clear recommendations for next spend
- Report regularly to leadership on account performance, spend efficiency, and scaling opportunities — with a clear point of view on what to do next
- Stay ahead of platform changes (Meta and Google both shift algorithms and ad formats often) and adjust strategy accordingly
- What We're Looking For
- 2+ years hands-on managing Google Ads and Meta Ads for an ecommerce or DTC brand — you should be able to speak to specific accounts you've built or scaled, with real numbers
- Experience managing real ad spend and being accountable for ROAS/CAC, not just campaign setup
- Comfortable working independently — this is a build-it-yourself role, not an execute-the-existing-playbook role
- Strong analytical instincts: you can look at account data and diagnose whether the problem is targeting, creative, bidding, or tracking
- Clear, concise reporting — you can tell leadership what happened and what to do about it in a few sentences, not a 40-tab spreadsheet
- U.S.-based, able to work U.S. business hours
- Bonus Points
- Experience in health, fitness, or wellness ecommerce
- Experience with Shopify and Google Merchant Center feed management
- Experience with a large or complex product catalog (thousands of SKUs)
- Comfortable using AI tools (Claude or similar) to speed up reporting, creative briefs, or analysis
- Basic creative production skills (photo/video editing, ad copywriting) — you don't need to be a designer, but being able to brief or mock up creative helps
- Why Join Us
- Real ownership over building a channel from scratch — not inheriting someone else's mess
- Direct access to leadership — no layers between you and decisions getting made
- Remote, flexible, no corporate bureaucracy
- Room to grow into a larger role (and larger budget) as the channel proves out