Product Marketing Lead

• Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.If you’re passionate about telling powerful product stories, driving go-to-market excellence, and shaping how customers experience innovation, we’d love to hear from you!
• The Product team at Yotpo is a group of curious, data-driven, and creative thinkers who are passionate about building products that help brands grow. We collaborate closely across Product, R&D, and Go-to-Market teams, always striving to connect customer needs with business impact. Our culture values openness, innovation, and ownership- where every voice is heard, and ideas turn into action.
• As a Product Marketing Lead at Yotpo, you’ll help define how our products show up in the market and tell the story of how we drive real value for our customers.
• Key

Responsibilities

• Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
• Create clear and compelling product messaging and positioning that communicates Yotpo’s value to target audiences.
• Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
• Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.
• Required

Skills

• At least 4 years of experience in product marketing, ideally within a fast-paced tech environment.
• Native-level English communication skills, both written and verbal.
• Exceptional storytelling and messaging abilities with a focus on clarity and impact.
• Strong collaboration skills and the ability to work cross-functionally with Product, Sales, and Marketing teams.
• Preferred Qualifications (Nice to Have):
• Experience in B2B SaaS environments.

Experience in ecommerce

• Join Us:
• Yotpo is a place where your ideas make an impact, your growth matters, and your work helps brands around the world succeed.
• #LI-Hybrid