Senior Manager of Lifecycle Marketing (EverPro)
- company
- EverCommerce
- location
- Remote- US, United States of America {{REMOTE}}, Spain
- work mode
- hybrid
- posted
- 3 Jun
- The Senior Lifecycle Marketing Manager is a critical, high-impact role responsible for driving lifecycle performance, pipeline efficiency, and long-term customer value across a diverse portfolio of SaaS brands
- This role directly influences revenue outcomes by improving conversion, velocity, retention, and expansion through data-driven lifecycle strategy and marketing automation excellence
- You will own the end-to-end lifecycle marketing strategy — from acquisition through advocacy — while leading complex marketing automation platform (MAP) strategy, with a primary focus on Marketo
- This role blends strategic ownership, technical depth, and people leadership, with clear accountability for prioritizing work based on business impact rather than stakeholder demand alone
- You’ll partner closely with Demand, Digital, Customer Marketing, Sales, RevOps, and Product teams to deliver the right message to the right customer at the right moment — at scale — while continuously optimizing for measurable performance and ROI
- Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value
- Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes
- Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI
- Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across:
- Reporting and analytics
- Scoring models, data architecture, compliance, and governance requirements
- Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design
- Develop and maintain a clean, scalable data architecture that supports segmentation, scoring, attribution, and closed-loop reporting across the lifecycle
- Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns
- Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioral data, and performance trends
- Analyze content, messaging, CTAs, landing pages, and funnel performance to inform strategy and drive ongoing improvement
- Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch
- Partner closely with Demand and Digital teams to align lifecycle programs with lead quality strategy, acquisition performance, and funnel efficiency
- Act as a core lifecycle partner to Customer Marketing, aligning onboarding, retention, expansion, and advocacy programs to customer needs, adoption milestones, and growth opportunities
- Collaborate with Sales, RevOps, and Product teams to ensure lifecycle programs support sales motions, customer experience, and roadmap priorities
- Own lifecycle prioritization and roadmap planning, making clear trade-offs based on business impact, resource constraints, and performance data — not just inbound stakeholder requests
- Balance short-term execution needs with long-term platform scalability and strategic investments
- Create a culture of curiosity, experimentation, and operational rigor, continuously improving how lifecycle work is planned, executed, and measured
- Lead, mentor, and grow a team of lifecycle and marketing automation specialists, developing deep subject-matter expertise and a strong ownership mindset
- Set clear expectations, provide coaching, and ensure high standards for execution, quality, and accountability across the team
- ### Benefits
- Flexibility to work where/how you want – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Continued investment in your professional development through Udemy
- 401k with company match
- Flexible and generous paid time off
- Employee Stock Purchase Program- Exceptional verbal and written communication skills
- Advanced familiarity with HTML/CSS
- 3+ years of people leadership experience, including leading teams through platform migrations or complex cross-functional initiatives
- Proven ability to build and execute full-funnel lifecycle strategies that drive measurable business outcomes while adhering to compliance and data governance standards
- Deep Marketo expertise required; Marketo certification strongly preferred
- Strong working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting
- MAP and/or Salesforce Admin certifications are a strong plus
- Strong analytical skills with the ability to translate performance data into actionable strategy and prioritization decisions
- Excellent project management skills, including intake management, prioritization, and cross-functional stakeholder leadership
- Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting
- Comfortable operating in a fast-paced, high-growth, and evolving environment
- Strong attention to detail and operational discipline
- 7+ years of experience in lifecycle marketing, marketing automation, marketing operations, or a related field; SaaS and/or B2B experience strongly preferred
- Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) and demonstrated success migrating between platforms
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