Senior Paid Media Performance Manager
- company
- G Squared
- location
- Sydney, New South Wales, Australia
- work mode
- hybrid
- posted
- 21 May
- **Google Ads | Meta Ads | Shopify | Shopping & Feed Strategy**
- G Squared is growing, and we’re looking for a
- **Senior Paid Media Consultant**
- to join our award-winning Paid Media team.
- This role is for a seasoned ecommerce performance marketer: someone who understands how paid media directly drives revenue and margin, not just clicks. You'll own ecommerce growth strategies for leading brands, working hands-on across Google Ads, Meta Ads, Shopify and shopping feeds, while collaborating with specialists who help bring your strategy to life.
- You'll manage your own portfolio of clients, shape their ecommerce media roadmaps, and be trusted to make commercial decisions that move the needle.
- **Why this role rocks:**
- Own
- **ecommerce growth strategy**
- not just channel execution
- Work with
- **ambitious ecommerce brands**
- across retail, DTC and marketplaces
- Lead
- **Google Shopping, Performance Max, Meta Shopping & Advantage+**
- strategies
- Partner with specialists in feeds, CRO, SEO and web to drive real revenue outcomes
- Flexible work, modern office, and clear progression as the team continues to grow
- **What you’ll do**
- As a Senior Consultant, you'll be the strategic owner of your clients' paid media performance.
- ➡️
- **Direct to Consumer strategy & performance**
- Own and evolve paid media strategies for ecommerce brands, with a clear focus on revenue, ROAS and scalable growth
- Lead strategy across Google Ads (Shopping, PMax, Search, YouTube) and Meta Ads (Shopping, Advantage+, prospecting & retention)
- Use data to make commercial decisions around budget allocation, feed optimisation, bidding strategy and creative direction
- ➡️
- **Shopping, feeds & platforms**
- Oversee Google Merchant Center, Meta catalogues and shopping feed health
- Understand how Shopify, product data, pricing, availability and promotions impact paid performance
- Collaborate with feed specialists and web teams to improve product coverage, performance and conversion rate
- ➡️
- **Client & team leadership**
- Be the senior point of contact for clients: confident presenting strategy, results and recommendations
- Work closely with our implementation team, delegating execution while maintaining high standards
- Support and mentor Analysts as accounts scale
- **What we're looking for**
- This role is ideal for someone who has already scaled ecommerce accounts and wants more ownership and influence.
- **You'll bring:**
- 6+ years of hands-on paid media experience, with a strong ecommerce focus
- Deep expertise in Google Ads and Meta Ads, particularly shopping-led strategies
- Strong understanding of Shopify, ecommerce tracking, and revenue attribution
- Experience working with Google Merchant Center, Meta catalogs and feed-driven campaigns
- Confidence optimising campaigns based on performance data, feed quality and commercial outcomes
- Excellent communication skills, feeling at home and comfortable advising senior client stakeholders
- Google Tag Manager and website tracking experience
- High proficiency in Microsoft suite (Excel & PowerPoint)
- Strong business acumen
- **Bonus points for:**
- CRO or ecommerce UX understanding
- Exposure to marketplaces or omnichannel ecommerce
- Programmatic or TikTok Ads experience
- **About G Squared**
- G Squared is a digital consultancy headquartered in the central Sydney suburb of Chippendale.
- We're a motivated team of like-minded individuals who love what we do, and have fun doing it.
- We are driven by implementing digital solutions which focus on innovative use of technologies and most importantly, generating results for our clients.
- Our consultancy has 4 main service pillars - Web, SEO, Paid Media and Creative. Our teams work collectively on our accounts, and ensure our strategies are always integrated. This allows us to take a more holistic view of digital, and focus on channels working cohesively together, and not against each other.
- **Perks:**
- Purpose-built office building with break-out zones and collaboration stations
- Flexible working (hybrid WFH)
- Comprehensive, frequent training through our partnership with Sydney University.
- Paid parental leave
- Holiday bonus
- Regular team events
- **Awards**
- Winner at APAC Search Awards - Best SEO Campaign
- Finalist for Specialist Agency of the Year at the Mumbrella Awards 2022
- Finalist for Marketing Agency of the Year at AMI Awards 2022
- Finalist for Independent and Digital Agency of the Year at the AdNews Awards 2021
- 7 x finalist at APAC Search Awards & 8 x finalist at SEMRush Search Awards
- G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.